A used 2024 Toyota Century SUV with low mileage has been listed for sale in Russia, and it's priced at nearly $737,000. This makes the Century SUV the most expensive way to drive a Toyota anywhere. The vehicle is a left-hand-drive model with a single owner and only 2,100 km on the clock.
The Century SUV is often compared to Rolls-Royce due to its luxurious features and design. However, the Russian dealer has priced this particular model at a staggering 52,900,000 rubles, which works out to 4.4 times what Toyota charges for the same vehicle in Japan.
This listing highlights the lucrative nature of parallel imports in Russia, where luxury cars are often brought in through unofficial channels and sold at inflated prices. The Century SUV is an electrified model with a range of over 69 km on electric-only power.
The vehicle's features include a premium audio setup, a glass roof, four-zone climate control, and a glass partition separating the passenger compartment from the cargo area. However, it lacks the dimming rear windows that were introduced in the 2025 update.
A Toyota For Rolls-Royce Money: The Price Tag of Luxury
The listing on Auto.ru has sparked interest among luxury car enthusiasts in Russia. However, it remains to be seen whether anyone in Moscow's upper tax bracket will actually purchase this vehicle at such an exorbitant price.
Another listing for a left-hand-drive 2025 Century SUV from a dealer called AutoKing has been found, priced at 38,500,076 Russian rubles ($541,500). This offers a more affordable alternative to the original listing.
The cheapest model with a Century badge in Russia is a classic first-generation sedan from 1982, currently listed for 6,500,000 Russian rubles ($91,400). This highlights the vast range of Century models available on the Russian market.
Parallel imports have become an essential part of Russia's luxury car market. Dealers often take advantage of this by pricing vehicles at inflated rates, making them inaccessible to all but the most affluent buyers.
The Century SUV's high price tag is a testament to its luxurious features and design. However, it also raises questions about the value proposition of parallel imports in Russia, where consumers are willing to pay top dollar for luxury cars.
