Another retro coupe becomes an electric SUV as Acura announces the return of the RSX

Acura is set to reintroduce the RSX name, which was previously used for the US version of the Honda Integra, as a new all-electric premium SUV. This model will derive its platform from the new Honda 0 Series and will incorporate the Asimo OS, reflecting a significant shift towards electrification in the automotive industry. The new RSX will be manufactured at the Honda EV Hub in Ohio, a facility being adapted to produce electric vehicles alongside hybrids and internal combustion engine models. While the previous RSX featured sporty enhancements and a vibrant engine option, the new model will focus on a sleek design rather than performance-centric features. From a transportation expert's perspective, this move by Acura highlights a broader trend in the industry where manufacturers are repurposing classic names to evoke nostalgia while transitioning to electric vehicle technology. The revival of the RSX name can help create a connection with enthusiasts of the brand's performance heritage. However, the challenge will lie in ensuring that the new electric SUV meets consumer expectations for performance and driving experience that are synonymous with the brand's history. Balancing nostalgic branding with innovative technology will be critical for Acura to successfully capture both legacy customers and new buyers in an increasingly competitive electric vehicle market.