This 35th Anniversary Mazda is one of the USA’s rarest MX-5s

Mazda has unveiled a limited edition MX-5 Miata to commemorate the roadster's 35th anniversary, with only 300 units allocated for the U.S. market. This special variant features a unique “sultry, dark red” metallic exterior complemented by a beige soft top and several anniversary-themed design elements. While the performance specifications remain similar to the standard model, including the 2.0-liter engine with just under 180 horsepower and a six-speed manual transmission, the vehicle benefits from enhanced features such as sport-tuned Bilstein dampers and an asymmetric limited slip differential. The price for this exclusive model starts at $36,250, slightly above the base price for the Grand Touring trim, with additional perks promised for owners. The vehicle’s appeal lies not only in its distinctive appearance and features but also in its limited availability, making it a collector's item for enthusiasts. From a transportation expert's perspective, the limited production of the Miata reflects a growing trend in the automotive industry, where manufacturers produce exclusive models to create excitement and foster a sense of ownership among buyers. This strategy can successfully elevate brand prestige and cultivate a dedicated customer base, particularly for sports cars like the Miata that emphasize driving pleasure and community among enthusiasts. While this approach may limit access for the average consumer, it reinforces loyalty among fans and underscores the emotional connection many drivers have with iconic vehicles.