Consumer Sentiment Drops, Price Expectations Soar on Tariffs
Published: March 15, 2025
U.S. consumer sentiment has reached its lowest point in over two years, as recorded by a recent University of Michigan survey, which reported a preliminary March sentiment index of 57.9, a significant decline from 64.7 the previous month. Consumers now anticipate a 3.9% annual increase in prices over the next five to ten years, marking the highest long-term inflation expectation since 1993. Short-term expectations also rose to 4.9%, the highest since 2022.
Concerns about rising costs associated with President Trump's expanding tariff policy have contributed to a heightened sense of economic uncertainty. Many respondents, nearly half, noted tariffs in their discussions, expressing fears that these additional duties would exacerbate inflation and affect household spending on nonessential items. There is a notable decline in consumer confidence across the political spectrum, with significant drops among Republicans, Democrats, and independents.
Joanne Hsu, director of the survey, emphasized that the instability in economic policy makes it challenging for consumers to plan their finances. This pervasive uncertainty plays a critical role in stifling consumer confidence and spending, potentially impacting sectors reliant on consumer expenditure.
From a transportation perspective, the implications of this economic sentiment are significant. Changes in consumer confidence can directly influence travel and transportation patterns, as households may choose to limit discretionary travel and spending in response to rising inflation expectations. Moreover, increased tariffs on imported goods can lead to higher shipping costs, affecting logistics and overall supply chain stability. The interplay of these factors underscores the importance of adaptive strategies in transportation planning and policy to navigate consumer behavior in uncertain economic times.