Reckless driving has 'immense' human and economic toll, Michelle Yeoh warns in Brussels visit

The United Nations launched a global campaign at the European Commission focusing on road safety, emphasizing the alarming statistics of road traffic crashes. With a life lost every 24 seconds and $1.7 trillion annually in economic losses, road safety is a crucial issue. UN Goodwill Ambassador Yeoh stressed the importance of simple rules like obeying speed limits and wearing seat belts to reduce the risk of accidents. European Commissioner Vălean highlighted the shared responsibility in addressing road safety, especially for vulnerable road users. The campaign aims to halve road traffic crashes by 2030 through awareness efforts in 1,000 cities across 80 countries. UN special envoy Todt highlighted key threats such as speeding, substance consumption, and smartphone distractions. The involvement of celebrities like Naomi Campbell and Novak Djokovic aims to raise awareness and mobilize political will to prioritize road safety. This campaign underscores the urgent need for global cooperation to save lives and prevent further tragedies on the road.