‘The first sustainable brewery in the world’: Powdered beer could cut the climate cost of your pint

The Neuzelle brewery in Germany is introducing a revolutionary powdered beer made from beer powder and water, aiming to create a more sustainable brewing process. This innovative product not only reduces packaging size and transportation demands significantly but also cuts costs and production time. The powdered format is expected to be more easily distributed in African and Asian markets, where traditional bottled beer can be challenging to transport over long distances. While powdered beer may not appeal to every consumer, there is a growing market for alcohol-free drinks worldwide. This development could potentially bring new opportunities for the beer industry to reduce its environmental impact and cater to changing consumer preferences.