Ringbrothers: “the most exciting thing is the next project”

Jim and Mike Ring, the founders of Ringbrothers, a renowned custom car shop in Wisconsin, shared insights into their journey and the evolving landscape of the automotive industry. Starting as a small auto body shop in the 1990s, the brothers transformed their business into a premier restomod builder, focusing on high-powered bespoke vehicles. They typically undertake only one or two major projects each year, alongside managing a busy collision repair business and producing parts for other builders. The Rings discussed their nostalgic beginnings, including personal stories from their childhood and the importance of family in their business dynamics. Their designs, often initiated in collaboration with designer Gary Ragle, undergo rigorous testing and adjustment to meet aesthetic and functional standards. As they reflect on their journey, they express excitement for future projects while acknowledging the complexities involved in completing builds, particularly ensuring they are fully operational. They noted that the industry is heavily reliant on traditional models, with an inclination among customers to choose familiar cars over completely new designs, which could stifle innovation in the craft. From an expert transportation perspective, the conversation highlights a paradox within the classic car modification industry. While there is immense potential within emerging technologies to rethink vehicle design and functionality, regulatory hurdles related to emissions and vehicle identification numbers can inhibit creativity. The persistent attachment to classic models underscores a resistance to change. However, if new builders can navigate these challenges, the industry may well see a renaissance of originality and personalized innovation. Encouraging a shift in consumer mindset, alongside supportive legislation for unique builds, could pave the way for more groundbreaking creations in the restomod sphere.