Ford BlueCruise review (US): great when it works, but far from faultless

The emergence of autonomous driving features in vehicles has gained significant attention, particularly with the integration of systems like Ford's BlueCruise. This Level 2 driver assistance technology enables hands-free driving on certain highways designated as "Blue Zones." While BlueCruise touts the convenience of hands-free operation, practical experiences reveal a range of emotional responses and limitations associated with its use. During a test drive from New York to Charlottesville, over 700 miles, the system was found to be beneficial in optimal conditions, maintaining lane positioning and managing speed effectively. However, the user experience highlighted a significant degree of driver unease, especially with the unpredictable nature of other drivers around. This led to a need for constant vigilance despite the hands-free feature. Furthermore, the technology exhibited limitations, such as a hesitant response in complex traffic situations and difficulties managing tight curves. Drivers experienced a mix of emotional stages from initial mistrust to acceptance, realizing the system is not suited for every scenario and is especially challenged in unpredictable conditions. Instances of the car misjudging the driver's attentiveness raised safety concerns, particularly when it failed to correct itself after the driver engaged the steering wheel. Although the data suggest that many users engage BlueCruise for drives under 20 minutes, the cost of subscription—$800 annually—raises questions about its value for casual drivers. When compared to competitors like GM's Super Cruise, which offers more advanced features and a safer handling protocol for unresponsive drivers, BlueCruise's functionality seems limited. From an expert transportation perspective, the drive assist technology represents a step forward in making road travel more comfortable and efficient. However, the user experience emphasizes the need for further development in reliability and safety features. As manufacturers test and enhance these systems, it is crucial to prioritize real-world adaptability and user confidence, particularly as the market for autonomous features expands. The challenge will be balancing the allure of convenience with the inherent risks associated with sharing the road with less predictable human drivers.