Volkswagen has sold out its ketchup in the US and… wait, what?

Volkswagen has recently introduced its special Gewürz Ketchup to the United States for the first time, celebrating the company's 75th anniversary in America. This ketchup, part number 00010 ZDK-259-101, has been used with VW's famous currywurst since 1996. The limited batch offered to U.S. fans was quickly claimed, highlighting its popularity, which was initially sparked by a VW enthusiast bringing it from Germany. Given the enthusiastic response, it's possible that Volkswagen might consider making this ketchup a regular import in the future. From a transportation perspective, this unique marketing strategy demonstrates how companies can leverage their brand identity beyond traditional products. By offering such exclusive items, Volkswagen not only enhances customer loyalty but also engages in soft branding that connects with its history and culture. This approach can strengthen an automaker's market position by turning casual customers into passionate advocates, which is especially valuable in a competitive industry.