Subaru is building 500 of these pearly purple BRZs, priced at $35,445 each

Subaru is introducing a limited edition of its BRZ model, called the Series.Purple, which will feature 500 units in a distinct 'Galaxy Purple Pearl' color. This special edition will come equipped with unique 18-inch alloy wheels, black badging, and a refined interior boasting grey stitching, black suede performance seats, and an upgraded audio system. Although the 2.4-liter boxer engine retains its original output of 228 horsepower, the vehicle benefits from a short throw shifter for the six-speed manual transmission and an additional anti-roll bar. Scheduled to hit US showrooms in early 2025, the Series.Purple will be priced at $35,445. From an expert perspective in transportation, the launch of specially designed cars like the BRZ Series.Purple reflects the growing market trend towards personalized and limited edition vehicles. This approach not only attracts enthusiasts seeking unique features but also helps brands create a stronger emotional connection with consumers. Matching a distinct aesthetic with high performance—such as the use of advanced aerodynamics and precise handling—can enhance brand loyalty and encourage repeat purchases in a competitive automotive market.