A chopped Maybach and a slammed SL: West Coast Customs at the LA show

West Coast Customs has made a striking return to the Los Angeles motor show, showcasing an impressive lineup of modified cars that capture the imagination. At the center of their display is a uniquely transformed Maybach 57, which features dramatic modifications and has gained fame from its appearance in Jay Z and Kanye's “Otis” music video. Other standout vehicles on display include a concept Tesla designed by will.i.am, a custom “The Merc” truck, Paris Hilton’s pink Bentley, a Mini, and a lowered R129 Merc SL. WCC also collaborates with CART Department to feature cars that double as art pieces, emphasizing the intersection of automotive design and popular culture. The journey of WCC began in 1993 when founder Ryan Friedlinghaus secured a $5,000 loan to turn his passion for car modification into a business. This event reflects a larger trend in the automotive industry where custom modifications not only personalize vehicles but also create a culture around artistic expression and innovation. The integration of art and transportation not only appeals to enthusiasts but also fosters a unique identity within the automotive sector, emphasizing creativity and individualism in vehicle design.