Hyundai Santa Cruz review (US): Santa's on his way, and he's ditched the sleigh for this truck-lite

The Hyundai Santa Cruz is a unique compact pickup that merges features of a crossover with the functionality of a truck, catering to those who don't need the extensive capabilities of larger pickups. It shares a platform with the Hyundai Tucson, resulting in a similar design and interior aesthetic. The recent facelift introduced a more rugged appearance and improved tech, but the base model still struggles with a lackluster performance from its naturally aspirated engine. However, the turbocharged variant significantly enhances both power and driving dynamics, making it ideal for those needing towing capabilities. Despite the absence of hybrid options, which could have broadened its appeal amidst growing interest in fuel-efficient vehicles, the Santa Cruz excels in versatility and practicality, especially with features like a sliding tonneau cover and customizable bed organizers. The introduction of the XRT trim augments its off-road credentials, though it remains limited in heavy-duty capabilities compared to traditional trucks. The starting price positions the Santa Cruz competitively against rivals like the Ford Maverick, which offers a more affordable entry point and hybrid technology. The Santa Cruz, however, supports heavier payloads and has a distinctive flair that may attract buyers seeking a less conventional pickup experience. From a transportation expert's perspective, the Santa Cruz represents a shift in consumer preferences, highlighting a market demand for smaller, more efficient vehicles that offer utility without the size and weight of traditional pickups. As sustainability continues to influence purchasing decisions, the lack of hybrid options could hinder the Santa Cruz's competitiveness unless Hyundai decides to adapt its powertrain offerings in future models. This trend also emphasizes the importance of versatility and adaptability in vehicle design to meet diverse user needs in a dynamic market.