Eazy in Way - LG Energy Posts Unexpected Loss as EV Demand Slows LG Energy Posts Unexpected Loss as EV Demand Slows

LG Energy Posts Unexpected Loss as EV Demand Slows

Published: January 9, 2025
LG Energy Solution Ltd., a prominent South Korean battery manufacturer, reported a significant operating loss of 225.5 billion won ($154 million) for the last quarter of 2023, contrasting with analyst predictions of a profit. This downturn is attributed to declining demand for electric vehicles (EVs), which led to a 19% decrease in sales compared to the previous year. Following this announcement, LG shares experienced a notable decline, and the company's challenges have been magnified by General Motors' recent decision to close its autonomous vehicle unit and cut back on EV production. The overall landscape for electric vehicles in both the United States and Europe is showing signs of weakness, exacerbated by rising living costs and the removal of government subsidies in various regions. Major automakers like BMW and Mercedes-Benz are also revising their strategies to compete against increasing challenges from Chinese firms, which now dominate the battery sector with over 52% of the market. As for the battery market itself, prices have seen a sharp decrease of around 20% due to an oversupply, compelling manufacturers to reduce prices to maintain competitiveness. LG holds a mere 11.2% of the global battery market, with its competitive position weakened as Chinese companies advance with their iron-based batteries against LG's nickel-based variants. Looking ahead, South Korean battery producers have planned significant investments in the U.S., but they express concern over possible shifts in governmental policies, such as those anticipated under the incoming presidency, which may negatively impact EV initiatives. The geopolitical tensions, particularly between the U.S. and China, further complicate the situation by threatening the global EV supply chain. From a transportation perspective, the current state of the electric vehicle battery market signifies a crucial transitional phase. The combination of technological advancements from Chinese manufacturers and the evolving consumer preferences and economic landscape requires established players like LG to adapt and innovate swiftly to remain relevant. The projected recovery of the EV market post-2026 could provide opportunities for those who successfully navigate these tumultuous waters now.

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