Jaguar Land Rover (JLR) has reported a significant cyberattack that has disrupted its retail and production activities. The company, under India's Tata Motors, stated that it had to shut down its systems but reassured customers that there was no indication of stolen data. This incident is part of a larger trend of increasing cyberattacks on businesses in the UK, which have affected various sectors, including retail and luxury goods.
JLR's troubles compound existing issues, such as a sharp decline in profitability and challenges posed by elevated U.S. tariffs on car imports. Although a deal allows a limited number of UK vehicles to be exported to the U.S. at a lesser duty than before, it still represents a substantial increase from earlier rates.
In addition to these operational challenges, JLR is also facing criticism regarding its rebranding efforts for Jaguar, as it transitions to a fully electric vehicle lineup set to launch next year. The strategy aims to attract a younger demographic, yet received backlash for its marketing approach.
The firm will undergo further leadership changes, with Tata Motors appointing PB Balaji as the new CEO in November, reflecting a shift towards greater control by its parent company. This situation highlights the vulnerability of automotive manufacturers to both cyber threats and economic pressures, emphasizing the need for robust cybersecurity measures and adaptive strategies in today's complex transport landscape. Effective management of supply chain disruptions and focusing on innovation will be crucial for manufacturers to navigate these challenges successfully.