, the iconic American motorcycle manufacturer, has announced a series of key leadership changes aimed at strengthening its commercial, dealer, marketing, and operational infrastructure. The company's President and CEO, Artie Starrs, stated that these changes will enable Harley-Davidson to deepen its connection with riders and dealers, accelerate data-led and tech-enabled engagement, and unlock the full potential of its operations.
As part of this effort, Harley-Davidson is returning to its roots by focusing on what makes the brand uniquely powerful. The company's leadership and organizational structure are being reimagined to better serve its rider and dealer community.
Key highlights of these changes include new roles for Jonathan Root, Bryan Niketh, Matt Ryan, Marcus Fischer, Bill Davidson, and Karen Davidson, who will all be based in Milwaukee at the company's Juneau Avenue campus. These appointments demonstrate Harley-Davidson's commitment to its employees, dealers, and riders, as well as its dedication to the city of Milwaukee, which has been the heart of its business for many years.
The company is now poised to embark on a bold strategic path forward, one that will be driven by data-led and tech-enabled engagement, and a renewed focus on dealer relations and integration with financial services.