Harley-Davidson has announced a comprehensive list of events for 2026, covering the UK and Ireland. The programme includes various motorcycle shows and rallies that will take place throughout the year. These events showcase the company's latest motorcycles and provide opportunities for riders to engage with the brand.
The first event on Harley-Davidson's 2026 calendar is the European Spring Rally, which kicks off on April 30th in Senigallia, Italy. This new event features live music, demo rides, guided tours, and a display of the company's 2026 motorcycle line-up. The rally is part of two events that Harley-Davidson will host this year, with the second one taking place later in the summer.
The European Spring Rally marks an exciting start to Harley-Davidson's event calendar, which also includes several high-profile shows and rallies across Europe. In May, the Bike Shed Show will take place in London, featuring rare race bikes that have rarely been seen outside of a paddock. This event is part of Harley-Davidson's efforts to engage with enthusiasts who are passionate about motorcycles.
Following the Bike Shed Show, Harley-Davidson heads to Ireland for the BikeFest Killarney Festival, which celebrates 20 years since Ireland's BikeFest opened. The festival will take place from May 29th to 31st and features a range of motorcycle displays, live music, and off-road trails. This event highlights Harley-Davidson's commitment to supporting motorcycling communities in Ireland.
The European H.O.G. Rally will then take place in Cascais, Portugal, from June 18th to 21st. This event is part of Harley-Davidson's efforts to connect with its loyal customers and provide them with unique experiences. The rally features demo rides, guided tours, and a display of the company's latest motorcycles.
Harley-Davidson returns to the UK at the ABR Festival from June 26th to 28th, which is the UK's largest celebration of adventure motorcycling. This event takes place at the grounds of Ragley Hall, where riders can enjoy live music and off-road trails. The festival also features a range of custom and touring machines on display.
Racing will then take centre stage as Harley-Davidson hosts its new Bagger World Cup series at Silverstone from August 7th to 9th. This event is part of the company's efforts to engage with enthusiasts who are passionate about motorcycles and provide them with exciting racing experiences.
The European Bike Week in Lake Faak, Austria, will take place from September 8th to 13th and features a range of motorcycle displays, live music, and off-road trails. This event highlights Harley-Davidson's commitment to supporting motorcycling communities across Europe.
Finally, Harley-Davidson's season-finale includes an appearance at MCL26 in November, where it will bring its latest models and custom builds to the NEC in Birmingham. This event provides a unique opportunity for riders to engage with the brand and experience the company's latest motorcycles.
The expanded event calendar highlights Harley-Davidson's commitment to motorcycling enthusiasts across Europe.
