Robinson Fresh has opened a new 142,600-square-foot logistics center in Pharr, Texas, expanding its cross-border cold-chain capabilities as produce imports from Mexico continue to rise. The facility is strategically positioned near major transportation infrastructure, including the Pharr-Reynosa and Anzalduas international bridges, McAllen International Airport, rail connections, and the ports of Brownsville and Matamoros.
The logistics center includes 69 dock doors, multiple temperature zones, and services such as cooling, ripening, quality control, repacking, and cross-dock operations. It also carries Global Food Safety Initiative and USDA Organic certifications, ensuring a high level of food safety and quality.
Cross-border supply chains demand speed, precision, and a tight focus on each customer's needs,

The increasing importance of cold-chain reliability and technology in the fresh produce industry is driven by retailers' demand for fresher inventory and faster replenishment cycles.
