BMW Motorrad UK is set to launch its new premium riding experience, 'Make Life a Ride Day', at Donington Park on July 16. The event promises to bring together the best aspects of the BMW Motorrad brand in one location, offering owners an unforgettable riding experience. With access to 15 different models, attendees can indulge in guided road rides and take part in track sessions with professional instructors.
The new premium riding experience is designed to cater to a wide range of riders, from beginners to experienced enthusiasts. The event will feature a range of BMW Motorrad machines, including the GS range, R1300 R, R12 G/S, M1000 XR, and many more. Riders can also book up to two places on the BMW Motorrad road demo experience, allowing them to choose from various models within the GS range.
Riders will have the opportunity to take part in track sessions via 28 dedicated BMW Motorrad machines available through its own Academy. The sessions will be led by professional instructors and offer a unique riding experience in a 'less crowded' environment than a conventional track day.
The BMW Motorrad Performance Academy track experience will cost £859, while riders can attend the event with their own machine for reduced pricing of £235. Five track sessions are included in this price, while a two-to-one instructor-led session costs just £65.
BMW has emphasized the importance of safety and accessibility in its new premium riding experience. The event is designed to provide an unforgettable riding experience in a welcoming and inspirational environment.
The launch of 'Make Life a Ride Day' marks a significant milestone for BMW Motorrad UK, highlighting its commitment to providing unique experiences for its customers.
Scott Grimsdall, Head of Marketing & PR at BMW Motorrad UK, has stated that the event is designed to offer owners something genuinely unique – a premium experience that brings together the very best aspects of the BMW Motorrad brand in one location.
The new premium riding experience promises to set a new standard for motorcycle events, offering an unparalleled blend of guided road rides and expert tuition.
BMW's 'Make Life a Ride Day' event is expected to attract enthusiasts from across the UK, providing a unique opportunity for riders to indulge in their passion for motorcycles.
The new premium riding experience offers a unique blend of guided road rides and expert tuition.
