MV Agusta is making its first official appearance at Wheels and Waves this year, with the Italian brand arriving in Biarritz with a rolling museum and showroom. However, the event may seem an unusual fit for the brand, given its reputation for hand-built specials and custom builds. Despite this, MV Agusta will use the festival to highlight both its latest production machinery and some of the historic motorcycles.
The 2026 model range will be the main focus of the event, with visitors able to get behind the bars of selected models through a programme of demo rides running throughout the event. The recently launched Brutale Serie Oro and Superveloce 1000 AGO will take centre stage, offering attendees a chance to experience the latest innovations from MV Agusta.
In addition to the modern machinery, MV Agusta is bringing a slice of its past to the French coast. A rare 1958 MV Agusta CSS 175/204cc will be on display, representing an era when the brand was establishing itself as one of Italy's most respected motorcycle manufacturers.
The firm has also confirmed that its Superveloce 1000 Serie Oro will compete in the famous Punk's Peak race, while a 1968 MV Agusta 125 Regolarità will tackle the event's Vintage Rally. This highlights the brand's lesser-known off-road competition history and adds an exciting element to the event.
The combination of modern and vintage machinery on display at Wheels and Waves 2026 marks a unique selling point for MV Agusta, offering attendees a glimpse into the brand's rich history and its commitment to innovation.
The event also provides an opportunity for MV Agusta to showcase its latest production models and connect with fans who share its passion for motorcycles. As such, the arrival of MV Agusta at Wheels and Waves 2026 is an exciting development for the brand and its loyal customer base.
Wheels and Waves 2026 promises to be an event that will not disappoint motorcycle enthusiasts. With MV Agusta's participation, visitors can expect a thrilling experience that combines stunning machinery with a rich history of innovation and competition.
The success of Wheels and Waves 2026 will depend on the ability of MV Agusta to engage its audience and showcase its products in an exciting and memorable way. If successful, this could be the start of a new chapter for the brand, one that highlights its commitment to both modern and vintage machinery.
The arrival of MV Agusta at Wheels and Waves 2026 marks a significant shift in the brand's marketing strategy, highlighting its commitment to showcasing both modern and vintage machinery.
