After years of anticipation, Toyota is finally making good on its promise to launch a three-row electric SUV in the US market. The new electric vehicle, which will likely carry the Highlander name, has been teased with a cryptic image that suggests it may be the highly anticipated model.
With production set to begin later this year at Toyota's Georgetown, Kentucky facility, the three-row electric SUV is expected to compete in a growing segment dominated by other prominent brands such as Kia, Hyundai, Rivian, Volvo, and others. The new vehicle will be built on the same platform as the Grand Highlander SUV, with some updated design elements.
Toyota initially planned to begin production at its Princeton, Indiana plant by the end of 2025 but pushed back the timeline to focus on ramping up output of the gas-powered Grand Highlander SUV. With the company confirming plans for two new three-row battery electric SUVs in the US, this latest development is a significant step forward for Toyota's electric vehicle offerings.
The new model will be assembled at the same facility as its Subaru twin, which is expected to arrive soon. With several other prominent brands already offering three-row electric SUVs, Toyota must now convince consumers that its latest model offers something unique and compelling.
As production gets underway, it remains to be seen whether the Highlander EV will live up to the hype surrounding this highly anticipated vehicle.
The launch of Toyota's three-row electric SUV is a significant development in the US market, but with so many other brands already offering similar models, it will be crucial for Toyota to differentiate its latest offering and convince consumers that it offers something unique and compelling. With production set to begin later this year, we can expect more details about the vehicle's specifications, features, and pricing.
