Genesis's designers have had their hands full lately, dreaming up all kinds of projects that could eventually lead to production cars. Some we've already seen up close, like the G90 Magma Performance Wagon and the Magma GT, their mid-engine Corvette rival, but others have stayed behind closed doors. Until now.
Genesis has been exploring an idea for a fully electric pickup truck aimed at the North American market. The project, simply known as 'The Pickup,' was shelved due to timing concerns, with the team opting to focus on performance-focused Magma models instead. However, in a surprise move, Genesis decided to share official sketches and renderings of the concept study.
The images reveal a design that stays rooted in Genesis's familiar language, featuring two-Line LED headlights, a large Crest grille, and imposing proportions. The profile is defined by a tall hood, a sizable rear bed, and an aerodynamic greenhouse. The sketches also show oversized wheels fitted with futuristic alloy designs and chunky, high-grip tires.
Another variation of the concept study features a flip-up panel on the nose that reveals a storage compartment, along with added space in the side skirts for portable batteries or other components. The project's fate remains uncertain, but it's clear that Genesis is willing to take risks and push boundaries in pursuit of innovation. As an expert in the field, it's worth noting that this concept study showcases Genesis's commitment to electric vehicle technology and its potential to disrupt traditional pickup truck design.
With the rise of sustainable energy solutions, it's likely that we'll see more electric vehicles like this in the future.
This concept study demonstrates Genesis's willingness to experiment with new designs and technologies, which is a key aspect of innovation in the automotive industry. By exploring alternative materials and production methods, companies can create more sustainable and environmentally friendly vehicles that meet the needs of modern consumers.
