CNN International Commercial (CNNIC) and Hyundai Motor Company are expanding their partnership with a new global campaign that will connect the two companies in new ways. This enhanced campaign includes exclusive sponsorship of CNN's upcoming series, K-Everything, which explores the roots of Korean culture through its biggest names in music, film, food, and beauty.
The four-part series follows actor Daniel Dae Kim as he discovers how Korea has sparked a global pop culture movement. Additionally, a dedicated digital hub will feature a rich suite of content celebrating Korean creativity and cultural impact.
This latest campaign builds on the 22-year long-standing partnership between CNNIC and Hyundai Motor, which includes successful collaborations such as Visionaries and Saved by the Future series. The new campaign explores how Korea has emerged as a global cultural powerhouse, influencing music, food, film, fashion, and technology.
As a global brand deeply rooted in Korea, Hyundai has grown alongside the nation's own journey of innovation and progress. This latest partnership will further showcase the connection between Hyundai Motor and CNN International Commercial, providing exclusive content to their combined audience worldwide.
This new campaign is a testament to the power of storytelling in connecting brands with audiences around the world. By partnering with CNN International, Hyundai Motor will reach a global audience that shares its values of progress, creativity, and innovation. The focus on Korean culture and its impact on global pop culture is particularly exciting, as it highlights the nation's growing influence in various fields.
