With its official debut just a few weeks away, BMW offered a sneak peek at the new 2027 7 Series, its flagship luxury sedan. The company is launching one of the most aggressive product offensive in its history with 40 new or updated models arriving by the end of 2027. This move is part of BMW's efforts to revamp its brand sales and compete with leading electric vehicle manufacturers like BYD and Tesla.
The 3 Series, 5 Series, 7 Series, and eventually most, if not all, of BMW's lineup will use Neue Klasse technology, marking a significant shift in the company's approach to electrification. The new iX3, which is set to arrive this Spring, is the first model to adopt this platform, and it will be followed by other models as part of BMW's product offensive.
Ahead of its world premiere next month, BMW previewed the new 7 Series for the first time on social media. While it's just a teaser of the front end, one thing is for certain: the massive kidney grille, BMW's signature, will stick around in the 2027 7 Series. The company has confirmed that the new model will retain its classic grille design, unlike the smaller, vertical grille featured in the new iX3.
While the new 7 Series won't fully adopt the Neue Klasse style design, the interior is rumoured to borrow tech from the iX3, including the BMW Panoramic Vision display that stretches the width of the dash and its latest software. This suggests that BMW is looking to integrate more advanced technology into its vehicles as part of its electrification strategy.
BMW's flagship sedan, including the electric i7, will get a mid-cycle refresh for the 2027 model year ahead of a brand-new model next year that's expected to adopt more of the Neue Klasse design and technology. This indicates that BMW is committed to continuous improvement and innovation in its vehicle lineup.
While prices, range, and other specs have yet to be revealed, the 2027 BMW i7 will likely receive a bigger battery and new silicon carbide (SiC) inverters to improve driving range and efficiency. This could give the model a significant edge over its competitors in terms of performance and sustainability.
The 2026 BMW i7 is available in three variants: the i7 eDrive50, xDrive609, and M70. Prices start at $105,700 for the 2026 BMW i7 eDrive50 with up to 314 miles of range. The 536 hp all-wheel-drive (AWD) 2026 BMW i7 xDrive60 starts at $124,200, while the 650 hp M70 costs $168,500.
With the Neue Klasse models arriving, BMW is offering up to $7,500 off its current EV lineup and low-interest rates to make room for them. This suggests that the company is looking to stimulate demand and drive sales of its electric vehicles in the coming months.
As BMW looks to the future with its Neue Klasse technology, it's clear that the company is committed to innovation and continuous improvement. With the new 7 Series set to arrive soon, we can expect to see more details on this exciting new model and how it will shape the company's electric vehicle strategy.
The Neue Klasse technology is expected to play a crucial role in BMW's future electric vehicle strategy, with the new 7 Series being one of the first models to adopt this platform.
