Ford has partnered with Carhartt to launch a new program that provides essential dealership technicians with durable uniforms designed to meet the rigorous demands of the modern service bay. The program, launched in late 2025, offers a range of workwear options for men and women, including shirts, pants, jackets, sweatshirts, and accessories. Dealerships have the flexibility to choose between two program options: a managed workwear program or a direct purchase option.
Through the managed program, uniforms are professionally cleaned, inspected, and repaired or replaced as needed, ensuring technicians always have crisp, clean apparel ready for work. The partnership also includes new merchandise and a special-edition 2027 Super Duty Carhartt truck, coming later this year. Ford designers visited the Carhartt store in downtown Detroit last year to gain insights into the company's products and design inspiration for the vehicle.
This collaboration explores the intersection of heritage workwear and automotive craftsmanship, uncovering shared values of durability, innovation, and local pride. The program aims to simplify how Ford dealerships ensure their technicians are Ready for the Workday. Cintas provides nationwide service and scale for the uniform delivery.
Ford and Carhartt's partnership represents a commitment to providing customers with apparel that works as hard as they do. The new uniforms are designed to meet the needs of modern service bay technicians, who require durable and functional clothing. The program is an important step in enhancing the overall customer experience at Ford dealerships.