TravMedia's International Media Marketplace (IMM) is a premier invite-only networking event that brings together top travel journalists and destination brands to pitch story ideas, build relationships, and shape future coverage. S.
The goal is to drive long-term consumer awareness that supports demand across the RV industry. Key story themes included trip affordability, travel flexibility, RV-2-50, the new Travel Passport, pet-friendly travel, and stories that break down perceived barriers to RV ownership.
Go RVing met with a range of prominent media outlets such as AARP, CBS, The Boston Globe, Fodor's, The New York Times, Fast Company, PBS, Good Housekeeping, and Travel + Leisure. These meetings aimed to position RV travel as a compelling alternative for consumers looking for unique experiences.
With the rise in domestic travel stories tied to major cultural moments like America's 250th anniversary, Route 66's 100th birthday, and the FIFA World Cup, Go RVing and RVIA advised industry professionals to prioritize these content opportunities on their owned channels and in media pitches.