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Natalia Engert's journey from Russian immigrant to a senior executive leading one of the RV industry's top lending organizations is a testament to her determination and grit. Her background also contributes to her inclusive, grounded approach to leadership. Born and raised in Russia, she immigrated to the U.S. at 18 years old with limited English and no established support network. She worked tirelessly to establish herself and gain all the necessary documentation. These early experiences required perseverance, resourcefulness and an ability to adapt quickly — attributes that continue to define her leadership style. Natalia's background gives a unique perspective on navigating change, uncertainty and understanding different cultural frameworks. As the executive leader responsible for BMO Bank's RV and Marine Indirect Lending, she oversees a large national organization that originates RV loans to an extensive dealer network. She also manages the bank's multi-billion-dollar RV loan portfolio. Her scope includes full leadership of sales and relationship management, underwriting, operations, product development, risk management, pricing strategy and overall financial performance. Natalia ensures the business delivers a competitive program, a strong dealer experience, and sustainable growth for BMO. Natalia's unique background brings to the table experience in finance, product development, strategy and technology that she applies to her work to drive meaningful innovation in the industry. She has implemented operational enhancements that accelerate loan funding, improving dealers' cash flow and reducing friction in the sales process. One example is her leadership in developing a first-of-its-kind structure that allows RV dealers to include more aftermarket products in the loan, improving both dealer profitability and consumer choice. This innovation demonstrates Natalia's commitment to creating a better experience for dealers and consumers alike. A passionate advocate of women in the RV industry and within financial services, she serves as a mentor and champion for emerging female leaders, freely sharing her expertise, providing guidance and connecting women to new opportunities and professional networks. The end result is women in leadership who feel capable, supported and inspired. Natalia's influence extends beyond just BMO — she participates in women-focused industry forums and leadership events including the Most Powerful Women in Banking conference.

Meet Sheri Fuller, a multifaceted entrepreneur who has been instrumental in shaping the RV rental and sales industry. As office manager and co-founder of Fuller RV Rentals and Sales, Sheri wears many hats, from customer care to sales and marketing. Her dedication to her work is evident in every aspect of her role, as she answers incoming calls 24/7 to ensure seamless customer support. Beyond her core responsibilities, Sheri takes on additional duties such as conducting consumer seminars at RV shows, setting up displays, and staffing events. This versatility has allowed her to develop a proven system for converting rental units to sales after they are taken out of the fleet, making her a valuable asset to the industry. Her expertise extends beyond sales, as she educates customers on the benefits of renting before purchasing an RV. Throughout her 43-year career in the RV industry, Sheri has mentored numerous women who have entered the business, sharing her knowledge and experience to help them succeed. She has also developed a system for educating consumers about the importance of renting versus buying an RV, which has been instrumental in increasing awareness and sales at RV shows. Despite the challenges posed by COVID-19, Sheri continued to work tirelessly to fulfill rental requests, often going without sleep for extended periods to ensure families had access to safe and comfortable accommodations. Her dedication to her customers is a testament to her commitment to providing excellent service and support. Sheri's impact on the RV industry extends beyond her own business, as she serves as an ambassador for the RV lifestyle. Her enthusiasm and expertise have earned her a reputation as one of the most knowledgeable and helpful representatives in the industry, making her a sought-after speaker at consumer RV shows. Her advice to up-and-coming women in the RV industry is simple yet effective: listen to your customers and be willing to help them. By doing so, you will demonstrate your knowledge of the industry and its offerings, setting yourself up for success. For Sheri, being recognized as a Women in Business honoree by RV PRO is a significant honor. It recognizes her hard work and dedication to the industry, as well as her commitment to empowering women to succeed in the RV business. Sheri's journey has been marked by perseverance and determination, as she has navigated the challenges of the industry while staying true to her values and mission. Her story serves as an inspiration to women everywhere who are looking to break into the RV industry or advance their careers. As a trailblazing entrepreneur, Sheri Fuller is paving the way for future generations of women in the RV industry. Her legacy will continue to inspire and motivate others to follow in her footsteps, creating a brighter future for those who share her passion for the RV lifestyle.

Bree Underhill is a trailblazer in the RV industry, recognized for her exceptional leadership skills and dedication to driving business growth. Her approach to challenges is characterized by resilience and a focus on solutions that create value for customers. By leveraging setbacks and feedback as fuel, she has strengthened her relationships and accelerated her growth. As the primary liaison between customers and UFP, Bree plays a crucial role in identifying new business opportunities, negotiating pricing and programs, and coordinating with operations to ensure reliable delivery. Her ability to balance growth with operational execution is evident in her maintenance of accurate forecasts, alignment of inventory, and collaboration across functions. Bree's leadership has been instrumental in educating OEM partners on the BRAWN family of products and promoting technologies that enhance durability and performance. Her work on the BRAWN Plated Wall System, in partnership with Shasta RV, has driven adoption among manufacturers and brought innovation to market. Through her tireless efforts, Bree has delivered measurable impact, reflected in consistent growth in market share and sales, significantly expanding her book of business year over year. This success is a testament to her drive to win new opportunities and deepen existing partnerships. Bree's commitment to people goes beyond numbers; she sets an exceptional professional standard through her work ethic, preparation, and attitude. Her positive energy strengthens the group dynamic and contributes to a collaborative, high-performing culture. As a role model for up-and-coming women in the RV industry, Bree offers valuable advice: staying committed, passionate, and focused, while never forgetting to have fun and asking questions. This industry is great, with many amazing people willing to connect and help grow. For Bree, being named a Woman of Leadership honoree is an honor, reflecting her love for the industry and gratitude for being part of it. Her recognition serves as a testament to the impact she has made in the RV market. Bree's leadership style is marked by resilience, solution-driven mindset, and collaboration. These qualities have enabled her to drive business growth and deliver measurable impact in the RV industry. As the RV industry continues to evolve, Bree Underhill's exceptional leadership skills will be crucial in shaping its future.

Renogy CEO Yi Li is a visionary leader pushing the industry towards off-grid power solutions. She has been instrumental in bringing advanced lithium battery technology, integrated solar systems and complete off-grid energy platforms into the mainstream RV market. Under her leadership, Renogy evolved from a component supplier into a full-solution provider offering end-to-end energy ecosystems designed specifically for mobile living and off-grid applications. Yi's leadership culture prioritizes opportunity based on capability and initiative, resulting in strong female representation across management, engineering coordination, marketing leadership and business operations. As CEO, Yi is responsible for staffing, managing and motivating the leaders of every facet of the company's global organization, from engineering to supply chain, manufacturing, sales, marketing, customer success and administration. She has consistently pushed the company toward higher-capacity electrical architectures, smarter system integration, and scalable OEM-ready platforms that allow RV manufacturers to support modern power demands and extended off-grid capability. Yi is also known internally for empowering regional leadership teams, investing heavily in product development, and maintaining a long-term strategic vision focused on sustainable energy independence and reliability in mobile environments. Her commitment to sustainability has led to initiatives such as supporting the RV Women's Alliance build this year, utilizing solar equipment in third-world countries to power deep water pumps. By empowering women in leadership roles, Yi is helping to create a more inclusive industry that values diversity and promotes equal opportunities.

LCI Industries and Patrick Industries have officially ended their discussions regarding a potential merger of equals, citing an inability to reach mutually agreeable terms. The decision marks the end of a previously announced exploration into combining the two companies. Both LCI Industries and Patrick Industries had expressed enthusiasm for the potential partnership in April, but ultimately failed to come to an agreement on key terms. As a result, the discussion process has been terminated, leaving both parties to reassess their strategic priorities. LCI Industries will release its first quarter 2026 financial results on May 5, along with hosting a conference call and webcast to discuss the results. The company had previously announced that it would be releasing its Q1 2026 earnings before the market opens on Tuesday, May 5. This move aims to provide investors with an early glimpse into the company's performance during the first quarter of this year. The termination of merger discussions between LCI Industries and Patrick Industries underscores the complexities involved in navigating deal-making processes in the industry. The companies had previously expressed confidence in their ability to form a strong partnership, but ultimately struggled to overcome differences in opinion regarding key terms. Patrick Industries Inc., a leading component solutions provider for the outdoor enthusiast and housing markets, has also released a statement confirming the termination of discussions with LCI Industries. According to the company's CEO, Andy Nemeth, the focus remains on delivering value to customers, shareholders, and team members through organic growth, innovation, and strategic acquisitions. The demise of this potential merger highlights the challenges of navigating complex deal-making processes in the industry. It also underscores the importance of having a clear vision and strategy for any company looking to pursue a merger or acquisition. Despite the failure to reach an agreement, both LCI Industries and Patrick Industries have expressed confidence in their ability to drive long-term shareholder value and exceptional customer service through organic growth and strategic acquisitions. The termination of discussions between LCI Industries and Patrick Industries marks a significant development in the company's strategic priorities. The move is likely to be closely watched by investors and analysts, who will be eager to assess the implications for the company's future performance. Both companies have a strong track record of innovation and execution, which has enabled them to drive growth and value creation through their respective businesses. The decision to terminate merger discussions between LCI Industries and Patrick Industries serves as a reminder that even the most promising partnerships can ultimately fail to materialize due to differences in opinion or strategic priorities.

Blue Ox has announced a significant internal promotion, elevating Rick Kauer to director of training. This move recognizes Kauer's 26 years of dedication to the RV industry and his substantial contributions to dealer education, customer support, and product development. With this new role, Kauer will oversee all training activities at Blue Ox. Kauer's responsibilities will include leading various training initiatives, such as dealer training, internal education, and virtual sessions. He will also manage a team of four trainers and serve as a key resource for fitment and application expertise across the company. This emphasis on training underscores Blue Ox's commitment to supporting its dealers and customers. Kauer's experience in the RV sector is vast, with over 26 years of service. His deep knowledge of Blue Ox's steel products and electrical systems has been instrumental in product development and enhancement projects. As a result, his expertise will continue to play a crucial role in the company's success. The promotion comes at a time when the RV industry is experiencing significant growth and change. With Kauer at the helm, Blue Ox can leverage its expertise to support this evolution and ensure that its dealers and customers remain competitive. Kauer's leadership style has earned him a reputation as a patient leader who prioritizes others' best interests. This approach will undoubtedly benefit his team and the broader RV industry. As an active supporter of the RV industry, Kauer makes a significant impact through his work with RVTI. He delivers on-site training across the U.S. and Canada, shares expertise beyond Blue Ox products, and educates dealers and technicians nationwide. Kauer's promotion is a testament to the company's commitment to investing in its people and their development. This investment will undoubtedly yield long-term benefits for both Blue Ox and its customers. The RV industry relies on professionals like Kauer who have dedicated themselves to delivering exceptional service and support. His promotion serves as a reminder of the importance of these individuals in driving growth and innovation. As Kauer assumes his new role, he will be responsible for growing dealer and customer relationships and exemplifying Blue Ox's core value of relentless customer support. Kauer's experience and expertise make him an ideal candidate to lead Blue Ox's training efforts. His promotion is a vote of confidence in his abilities and a reflection of the company's commitment to excellence.

Service departments prepare for peak season, Firefly Training Academy offers additional May sessions. With five new markets added to the schedule, technicians now have more opportunities to get certified before the summer backlog sets in. This expansion allows service departments to better prepare for the increased demand on their teams. The Firefly Training Academy was designed with a specific goal in mind: reducing the time it takes technicians to diagnose and resolve Firefly-related issues. By providing hands-on, instructor-led training, attendees can develop the diagnostic skills needed to work efficiently through modern coach systems. This approach directly impacts first-time fix rates and billable efficiency in the service bay. Completing the course earns RV Technical Institute (RVTI) Level 3 continuing education credits, which are highly valued in the industry. These credits demonstrate a technician's commitment to ongoing learning and staying up-to-date with the latest technologies and techniques. The May sessions offer six hours of training, allowing attendees to fully immerse themselves in the material and develop their skills in a practical setting. The focus on hands-on instruction ensures that technicians leave with the diagnostic process they need to get to the right answer faster. With the expansion of May sessions, Firefly Training Academy is providing more opportunities for technicians to improve their diagnostic efficiency. This, in turn, can lead to fewer callbacks and escalations, which benefits both service departments and their customers. The increased demand on service teams during peak season highlights the importance of specialized training like that offered by Firefly Training Academy. By investing in their employees' skills and knowledge, service departments can better navigate the challenges of this period. Firefly Training Academy's approach to training is unique in its focus on practical, hands-on instruction. This approach sets it apart from other training programs and demonstrates a commitment to helping technicians develop the skills they need to succeed in their roles. The expansion of May sessions also underscores Firefly Training Academy's dedication to supporting service departments as they prepare for peak season. By providing more opportunities for certification, the academy is helping to ensure that technicians are equipped with the diagnostic skills they need to provide excellent service. Service departments can benefit from this expanded training program by reducing their reliance on callbacks and escalations. By investing in their employees' skills and knowledge, they can improve their overall efficiency and provide better service to their customers. The May sessions offer a valuable opportunity for technicians to develop their diagnostic skills and improve their efficiency. By taking advantage of these training opportunities, technicians can help their service departments navigate the challenges of peak season with confidence.

The Truma Group has acquired the remaining shares of the Leisure-Tec Group (LT Group), making it a wholly owned subsidiary. This strategic move underscores the growing importance of the Asia-Pacific region for the company. By acquiring LT Group, Truma is further solidifying its position in key markets such as Australia and China. The LT Group was established as a joint venture in 2018 and has since developed into a market-focused organization with a strong regional presence. Its expertise in camping, 4WD/overlanding, and outdoor markets will be instrumental in driving growth for Truma in the Asia-Pacific region. The acquisition also enables simplified governance and decision-making processes within the company. The new ownership structure allows for more streamlined collaboration between LT Group and Truma China, which will be crucial in unlocking market potential in the region. Marcel Janssen's appointment as president APAC alongside his co-CEO role demonstrates Truma's commitment to strategic leadership and long-term development in the Asia-Pacific region. Paul Widdis' continued leadership of LT Group as CEO Leisure-Tec Australia ensures continuity and stability in the organization's ongoing development. The acquisition also strengthens Truma's presence in key markets, providing a solid foundation for future growth. The Truma Group would like to thank its former joint venture partners for their entrepreneurial commitment and pivotal role in building the LT Group. Their contributions will be remembered as the company embarks on this new chapter of growth and expansion. Marcel Janssen's dual role as president APAC and co-CEO highlights Truma's focus on strategic leadership and governance. The acquisition is a logical step in the company's continued development of its Asia-Pacific strategy, which aims to unlock market potential and drive sustainable growth. The integration of LT Group into the Truma Group will enable more efficient collaboration between the two entities, driving innovation and growth in the outdoor and camping markets. This strategic move positions Truma for success in the Asia-Pacific region and beyond. Truma's acquisition of LT Group demonstrates its commitment to expanding its presence in key markets and fostering growth in the Asia-Pacific region. The company's focus on strategic leadership and long-term development will be crucial in driving this growth. The acquisition is expected to have a positive impact on Truma's overall performance, providing a solid foundation for future growth and expansion. As the company embarks on this new chapter, it remains committed to its core values of innovation, quality, and customer satisfaction.

Blu Technology, a veteran-owned mobile water filtration company headquartered in Kalamazoo, Michigan, has announced a significant partnership with The Derema Group, naming the West Chester, Pennsylvania-based national sales and marketing agency as its representative for dealer and distributor development across the United States. This engagement positions Derema’s network of sales specialists and dealer specialists to drive Blu Technology’s channel growth across the RV, marine and OEM market verticals. The partnership marks a major step in Blu Technology’s national expansion strategy, which aims to increase distribution of their products across the country. With this agreement, Blu Technology is expected to expand its reach into new markets and establish stronger relationships with dealers and distributors nationwide. Derema Group brings a wealth of experience and expertise to the partnership, having been recognized as RVIA Rep Group of the Year in both 2024 and 2025. This credential underscores the agency’s commitment to excellence and its ability to drive growth for its clients. The company’s product lineup includes NSF/ANSI 61-certified multi-stage filtration systems, UVC LED purification technology, water softeners and a full filter line, all built on a quick-connect architecture using durable stainless steel and eco-friendly materials. This diverse range of products positions Blu Technology as a leader in the water filtration industry. Blu Technology holds numerous U.S. patents across the automotive and water sectors and was named a 2025 Boating Industry Top Products award recipient and 2026 SBDC Best Small Business. These achievements demonstrate the company’s innovative spirit and commitment to quality. As Blu Technology scales distribution across the RV and marine markets, Derema’s established dealer and distributor relationships provide a direct path to broader shelf presence and sales velocity at the channel level. This partnership is expected to drive growth for both companies and establish Blu Technology as a major player in the water filtration industry. The partnership is also significant because it highlights the importance of strategic partnerships in driving growth for companies in the water filtration industry. By working together, Blu Technology and Derema Group can leverage each other’s strengths and expertise to achieve common goals. With this partnership, Blu Technology takes a major step towards achieving its national expansion strategy. The company is well-positioned to capitalize on the growing demand for water filtration systems in the RV and marine industries. As Blu Technology looks to expand its distribution channels, it is clear that partnerships like this one are essential for driving growth and success in the industry.