Firefly Reservations, a leading online reservation and property management platform for campgrounds, RV parks, and outdoor destinations, has announced a partnership with Influence Outdoor Hospitality to bring a simple marketing program for campground and RV park owners. This integration aims to provide a clear understanding of what marketing efforts produce in reservations and revenue, moving beyond traditional metrics like clicks and views.
The program is designed to help owners make informed decisions about their marketing investments by directly tying marketing activity to bookings and revenue. Firefly Reservations has developed a three-step approach that includes reporting tied to bookings and revenue, strategy and optimization, performance creative, smarter audience targeting, and Pulse+ local SEO across maps and key platforms.
The company is also conducting a pilot case study program to establish benchmarks for the broader community. This partnership addresses a long-standing challenge faced by campground owners: the lack of clear proof that marketing efforts are effective.
By providing a direct link between marketing activity and reservations and revenue, Firefly Reservations hopes to empower owners to make data-driven decisions about their marketing strategies. The integration is expected to bring greater confidence to park owners, allowing them to optimize their marketing efforts more effectively.
Influence Outdoor Hospitality's founder and managing partner, Josh Richardson, notes that this partnership closes the gap in marketing reporting for campground owners. Firefly Reservations' Kaitey Vasquez adds that the company is excited to bring this opportunity to its customers and help increase outdoor recreation by attracting new guests to campgrounds.
The partnership aims to promote greater efficiency and effectiveness in marketing efforts, ultimately benefiting the outdoor recreation industry.