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Each May, the American Motorcyclist Association (AMA) launches its annual 'Take a Kid Dirt Biking' month nationwide. The initiative aims to inspire the next generation of riders and get America's youth on motorcycles. This year marks the fourth consecutive year the AMA has organized this event, which has grown in popularity with each passing year. The AMA believes that 'Take a Kid Dirt Biking' month is crucial for cultivating the future of motorcycling through its nation's kids. By promoting controlled environments and riding initiatives for children, the AMA hopes to raise awareness about the benefits of youth ridership. Joy Burgess, AMA director of marketing and communications, emphasizes the importance of this initiative. 'The future of motorcycling hinges on raising America's youth on two wheels,' she says. This statement highlights the significance of engaging with young people and encouraging them to participate in motorcycle riding. The AMA will work closely with its racing and recreational riding organizers to promote 'Take a Kid Dirt Biking' month through social media campaigns and other marketing efforts. By leveraging these channels, the AMA aims to educate people about the benefits of youth ridership and inspire more young people to get involved. Several prominent motorcycle brands are partnering with the AMA for this initiative, including Denago, STACYC, Yamaha, Cobra, Honda, Turn 14 Distribution, Guts Racing, ASV, Brake Free, SSR, Beta, and Baxley. These partnerships demonstrate the industry's commitment to promoting motorcycling among America's youth. Throughout May, events promoting 'Take A Kid Dirt Biking' month will take place across the country, hosted by various organizers. However, kids do not need to attend these events to participate in the initiative. Simply getting out and riding during the month, and submitting a photo or video, can help them get involved. Participants who submit their photos or videos will have a chance to be featured on the AMA's social media platforms, website, and in the American Motorcyclist magazine. Additionally, they'll be eligible to win a STACYC bike and other prizes. The 'Take a Kid Dirt Biking' month campaign is an exciting opportunity for motorcycle enthusiasts to get involved and make a positive impact on the next generation of riders. By promoting controlled environments and riding initiatives for children, we can cultivate a love for motorcycling that will last a lifetime. As the AMA continues to promote this initiative, it's clear that 'Take a Kid Dirt Biking' month is more than just an event – it's a movement. By working together, we can inspire America's youth to get on two wheels and experience the thrill of motorcycling.

ScorpionEXO, the brand behind popular motorcycle helmets and gear, has announced a significant shift in its U.S. distribution strategy. As part of this transition, ScorpionEXO will no longer partner with Western Power Sports (WPS) but instead move to O'Neal for its U.S. distribution needs. This change marks an important milestone in ScorpionEXO's growth in North America, as the brand continues to expand its presence in the U.S. market. With this transition, ScorpionEXO will be able to reach more riders and dealers across the country. The partnership between ScorpionEXO and WPS has been instrumental in helping build the Scorpion brand in the U.S., according to Chris Martinez, director of business development for ScorpionEXO. ScorpionEXO's CEO, Ji Young Park, expressed gratitude towards WPS for their support over the years, stating that the partnership has been an important part of the brand's growth. Despite the transition, WPS will continue to support dealers and fulfill product needs until 2027, ensuring a smooth and stable transition for the market. O'Neal is thrilled to bring ScorpionEXO into its network, praising the brand's commitment to quality, consistency, and rider safety. The partnership includes the full line of ScorpionEXO helmets, apparel, and EXOCOM communication systems. The new distribution partnership will take effect in fall 2026, with a full rollout expected in 2027. This marks an exciting development for ScorpionEXO as it enters this next chapter with O'Neal. ScorpionEXO's decision to partner with O'Neal reflects the brand's dedication to growth and expansion in North America. With this move, ScorpionEXO will be able to reach more riders and dealers across the country. The transition also highlights the importance of strategic partnerships in the motorcycle industry. As companies look to expand their presence and reach new markets, they must carefully consider their distribution strategies to ensure success.

Polaris Inc. has declared a regular quarterly cash dividend of $0.68 per share, payable on June 15, 2026, to shareholders of record at the close of business on June 1, 2026. This move is expected to boost shareholder value and reinforce Polaris's position as a leader in the global powersports industry. Polaris Inc., a company with a rich history dating back to 1954, has been shaping the outdoor adventure landscape through its diverse product lineup. The company's portfolio includes iconic brands such as RANGER, RZR, Polaris XPEDITION, Bennington pontoons, Slingshot, and more. Its commitment to performance, quality, and unmatched service has earned it a reputation as a industry leader. The quarterly cash dividend of $0.68 per share is the latest move by Polaris to reward its shareholders and demonstrate its financial strength. This record dividend payment reflects the company's confidence in its future growth prospects and its ability to generate strong cash flows. Polaris's decision to pay out a significant portion of its earnings as dividends is a testament to its focus on shareholder value. The company's commitment to paying consistent dividends has earned it a reputation for financial stability and predictability. The global powersports industry is highly competitive, with numerous players vying for market share. Polaris's ability to maintain its leadership position through strategic product development and innovative marketing efforts is a key factor in its success. Polaris's dividend payment is also expected to have a positive impact on the company's credit rating and access to capital markets. A stable dividend payout history can be an important factor in determining a company's creditworthiness. The quarterly cash dividend of $0.68 per share represents a significant increase from previous dividend payments. This move is likely to enhance shareholder value and provide a boost to the company's stock price. Polaris's commitment to paying consistent dividends reflects its focus on long-term financial performance rather than short-term gains. This approach has earned the company a reputation for financial stability and predictability. As Polaris continues to expand its product lineup and enter new markets, it is likely to remain a leader in the global powersports industry. The company's strong financial position and commitment to shareholder value make it well-positioned for long-term success.

A website's primary function is to provide users with the information they need. To achieve this, many websites rely on various tools and technologies to track user behavior and improve their online presence. One such tool is Google Analytics, a web analytics service that helps website owners understand and analyze the behavior of their visitors. By collecting anonymous data, Google Analytics provides valuable insights into how users interact with a website, allowing website owners to make informed decisions about their content and design. The data collected by Google Analytics includes information such as the number of visitors to the site, the most popular pages, and time spent on each page. This information is used to identify areas of improvement and optimize the website's performance. By analyzing user behavior, website owners can determine which features are working well and where they need to make changes to enhance the overall user experience. Enabling Google Analytics cookies allows the website to collect this data, providing a more accurate picture of user behavior. This information is used to improve the website's design, content, and functionality, ultimately leading to a better user experience. By using data-driven insights, website owners can make data-informed decisions that drive business results. The benefits of tracking visitor data go beyond just improving website performance. It also allows website owners to understand their target audience better, identify areas for improvement, and make informed decisions about future content and design. This, in turn, can lead to increased engagement, conversion rates, and ultimately, revenue growth. While some may be concerned about the collection of anonymous data, it's essential to note that Google Analytics is designed to provide valuable insights without compromising user privacy. The data collected is aggregated and anonymized, making it impossible to identify individual users. This ensures that website owners can use the data to improve their website without infringing on user rights. In today's digital landscape, having a solid understanding of user behavior is crucial for any business. By leveraging tools like Google Analytics, website owners can gain valuable insights into how users interact with their site, allowing them to make data-driven decisions that drive results. This, in turn, can lead to increased competitiveness and revenue growth. As the digital landscape continues to evolve, it's essential for businesses to stay up-to-date with the latest tools and technologies. Google Analytics is an excellent example of a tool that can help businesses improve their online presence and drive business results. By leveraging this technology, website owners can gain a competitive edge and achieve their business goals. In conclusion, tracking visitor data through Google Analytics is a crucial step in improving website performance and enhancing the user experience. By collecting anonymous information, website owners can make informed decisions about their content, design, and functionality, ultimately leading to increased engagement, conversion rates, and revenue growth. Ultimately, the key to success in today's digital landscape lies in understanding user behavior. By leveraging tools like Google Analytics, businesses can gain valuable insights into how users interact with their site, allowing them to make data-driven decisions that drive results. This, in turn, can lead to increased competitiveness and revenue growth.

Honda Racing Corp. (HRC) Performance Shop pilot program aims to enhance U.S. customers' access to genuine, high-quality HRC racing components while supporting the road racing community. The new program was developed to provide an official, factory-backed channel for HRC parts and know-how, giving customers a competitive edge in closed-course road racing. American Honda says it will evaluate opportunities to expand the program to model-specific race kits and complete, fully built competition units over time. Participating dealerships have an established track record of supporting high-level, closed-course motorcycle racing, making them well-positioned to uphold the standards and objectives of the HRC Performance Shop designation. The pilot program's initial phase focuses on offering select HRC performance components for 2025 and newer CBR1000RR-R Fireblade models. Honda has shown its commitment to road racing over the last several years, including expanding Red Rider Rewards racing-contingency program and stepping up support of MotoAmerica. With simplified access to HRC's renowned know-how and components, Honda riders and teams should be more competitive in the 2026 road racing season. The launch of the HRC Performance Shop pilot program marks the next step in growing Honda's support of road racing. American Honda's Powersports & Products Division is committed to supporting high-level motorcycle racing with innovative programs like this. By providing exclusive access to HRC parts and expertise, Honda aims to enhance competition and give its riders a competitive edge.

Piaggio is celebrating 80 years as the global owner of the iconic scooter brand, Vespa. The company was founded in 1946 and patented the brand. This milestone marks the beginning of an era that would redefine personal transportation. Vespa's early success can be attributed to its step-through design, enclosed mechanics, and ease of use. These features quickly set it apart from other vehicles of its time, making it an attractive option for post-World War II Europeans seeking affordable mobility solutions. As production ramped up rapidly, Vespa became a symbol of freedom and recovery in Europe. The brand's international expansion began in the 1950s, with manufacturing and distribution spreading across Europe, Asia, and the Americas. By this time, Vespa had reached over 100 markets and established itself as a global cultural icon. The company's commitment to innovation continued to drive growth, with new models like the Vespa 125 and 50cc 'Vespino' introduced in the following years. The introduction of these key models helped cement Vespa's mass appeal, while continuous innovation kept the platform evolving. From early monocoque steel construction to electronic fuel injection and modern safety systems, Vespa has consistently pushed the boundaries of scooter design. This commitment to progress has enabled the brand to remain relevant for generations of riders. Beyond its role in transportation, Vespa has become deeply embedded in popular culture. The brand's iconic status is reflected in films like Roman Holiday, as well as decades of global media and advertising campaigns. Vespa Clubs have formed worldwide, with organized events dating back to the late 1940s, further solidifying the brand's connection to its community. In recent years, Vespa has experienced renewed growth, surpassing 200,000 annual units in 2018 and producing more than 2 million scooters in the past decade alone. This resurgence can be attributed to a combination of factors, including the brand's continued innovation and its ability to appeal to new generations of riders. Today, with nearly 20 million units produced and manufacturing spanning Italy, Vietnam, and India, Vespa remains one of the most recognizable brands in powersports. As the company celebrates its 80th anniversary in 2026, it is clear that Vespa's enduring popularity is a testament to its innovative design and timeless appeal. The brand's global reach and versatility have enabled it to adapt to changing consumer needs and preferences. From urban commuters to long-distance travelers, Vespa offers a range of models designed to suit different riding styles and requirements. As Vespa looks to the future, it is likely that the brand will continue to evolve in response to emerging trends and technologies. With its rich history and commitment to innovation, Vespa is well-positioned to remain a leader in the powersports industry for years to come.

EagleRider, a leading powersports rental and tour company, has announced its latest expansion to its premium fleet: two distinctive Indian Scout Sixty models. The Classic and Bobber variants are set to be available from May 15 at the company's San Francisco, Los Angeles, Las Vegas, Denver, Chicago, and Nashville locations. This move marks a significant addition to EagleRider's lineup, addressing the demand for these iconic motorcycles among its customers. The Indian Scout Sixty models strike the perfect balance of style, accessibility, and comfort, making them an attractive option for riders seeking a unique riding experience. With their approachable ride and practical features, these bikes are poised to become a favorite among EagleRider's customers. The company's CEO, Sebastian Schoepe, emphasizes the importance of catering to riders' desires, stating that 'riders want options, and we deliver.' This sentiment is reflected in the variety of premium touring accessories included on both models, such as saddlebags, windshields, passenger backrests, and pegs. The inclusion of these accessories ensures that EagleRider's customers can enjoy long-distance rides with maximum comfort. The Indian Scout Sixty Classic features a classic cruiser design, while the Bobber variant boasts a sleeker appearance. Both models are designed to provide an unforgettable riding experience, making them an excellent choice for riders seeking adventure and excitement. EagleRider's decision to add these models to its fleet demonstrates its commitment to providing customers with a wide range of options. By catering to different tastes and preferences, the company aims to enhance the overall riding experience. This strategic move is likely to attract new customers and solidify EagleRider's position as a leading powersports rental and tour company. The addition of these Indian Scout Sixty models will undoubtedly appeal to riders who value style and practicality. With their unique designs and impressive features, these bikes are poised to become a staple in EagleRider's premium fleet. As the company continues to expand its offerings, it is essential to stay attuned to customer demands and preferences. The Indian Scout Sixty models will be available for rent at multiple locations across the United States, making them accessible to a broader audience. This expansion will enable riders to explore new destinations and enjoy their favorite motorcycles in different settings. EagleRider's focus on providing premium touring accessories underscores its dedication to delivering exceptional customer experiences. By incorporating these features into its fleet, the company ensures that its customers can enjoy long-distance rides with maximum comfort and convenience. The addition of the Indian Scout Sixty models marks a significant milestone for EagleRider. As the company continues to grow and evolve, it is essential to stay innovative and responsive to customer demands. This strategic move will undoubtedly contribute to the company's success and solidify its position as a leading powersports rental and tour operator. With the Indian Scout Sixty models now part of its premium fleet, EagleRider is poised to offer customers an unparalleled riding experience. By combining style, accessibility, and practicality, these bikes are designed to make their next adventure unforgettable.

The Motorcycle Safety Foundation has appointed LaCheryl E. Jones as its new director of curriculum and training strategy, bringing a wealth of experience from federal motorcycle safety programs to the role. This appointment underscores the importance of standardizing rider education across the country. With over 13 million riders trained by MSF, the organization's impact on powersports education cannot be overstated. LaCheryl E. Jones joins MSF from the National Highway Traffic Safety Administration , where she served as a highway safety specialist overseeing motorcycle, micromobility and bicycle safety programs. Her experience in developing data-driven rider safety initiatives will undoubtedly inform her work at MSF. Moreover, her background in quality assurance frameworks will be essential in ensuring training standards are met nationwide. Jones' extensive experience in public service has prepared her well for this role. Prior to joining NHTSA, she held leadership positions with the Maryland Department of Transportation, overseeing driver and rider licensing and instructional services. Her ties to MSF's training programs also demonstrate a deep understanding of the organization's mission. As director of curriculum and training strategy, Jones will oversee curriculum development and training standards across MSF's programs. This is crucial in ensuring that riders receive comprehensive education on motorcycle safety. With her background in quality assurance frameworks, she will be instrumental in maintaining high standards for training integrity. Jones' appointment also highlights the importance of collaboration between industry stakeholders and organizations like MSF. As a liaison with industry partners, she will work to develop data-driven rider safety initiatives and expand instructor capacity nationwide. This is a significant step forward for powersports education. The Motorcycle Safety Foundation has long been committed to improving rider education worldwide. With LaCheryl E. Jones at the helm, the organization's focus on professional development, training integrity, and standards alignment will be more crucial than ever. As she joins MSF, she brings a strong understanding of the issues shaping curriculum development today. LaCheryl E. Jones is also a licensed motorcyclist with longstanding ties to MSF training programs. This personal connection underscores her commitment to improving motorcycle safety education. Her experience as a highway safety specialist will undoubtedly inform her work in this area. With nearly 2,000 training sites and 7,000 certified coaches across the nation, MSF's reach is vast. LaCheryl E. Jones' appointment marks an important milestone in expanding instructor capacity nationwide. This expansion will be crucial in ensuring that more riders receive comprehensive education on motorcycle safety. MSF, a nonprofit founded in 1973, has made significant contributions to powersports education worldwide. With LaCheryl E. Jones leading the way, the organization's commitment to improving rider education remains unwavering. As she joins MSF, she is poised to shape the future of powersports education and make a lasting impact on motorcycle safety.

TecAssured, a leading provider of software solutions for service contracts, warranties, and aftermarket products, has made a significant move to strengthen its sales team. Autumn Dennis, a seasoned executive with extensive experience in the retail automotive and F&I sectors, has been appointed as the company's new vice president of sales. This appointment is expected to have a profound impact on TecAssured's growth strategy and expansion plans. Dennis brings an impressive combination of real-world automotive experience and enterprise-level strategy to her new role. Her background includes leadership positions with prominent companies such as PCMI, VinSolutions, and AutoAlert, where she has worked closely with dealerships, TPAs, and executive stakeholders to drive revenue growth and improve performance. As the new VP of sales, Dennis will be responsible for leading TecAssured's sales strategy, industry presence, revenue growth initiatives, and enterprise partnerships. Her unique perspective on both the dealership environment and the technology that supports it is expected to help the company navigate the complexities of the automotive market. Dennis' experience includes working with automotive F&I platforms, administrative systems, and SaaS environments, with a focus on revenue strategy, system integration, conversions, and cross-functional collaboration. Her ability to build strong partnerships and deliver results while keeping the customer experience front and center will be crucial in driving TecAssured's growth. TecAssured's new leadership is poised to make a significant impact on the company's expansion plans, particularly in the automotive industry. With Dennis at the helm, the company is expected to focus on developing innovative solutions that address the needs of dealerships and customers alike. The appointment of Autumn Dennis as TecAssured's new VP of sales marks an exciting development for the company. Her expertise in enterprise software and her passion for delivering exceptional customer experiences make her an ideal fit for this role. TecAssured has built a platform that puts its customers in full control, all while being a very affordable solution. With Dennis leading the charge, the company is expected to continue to innovate and expand its offerings to meet the evolving needs of the automotive industry. The appointment of Autumn Dennis as TecAssured's new VP of sales underscores the company's commitment to growth and expansion. As the company looks to strengthen its presence in the market, it will be interesting to see how Dennis' leadership style and expertise shape the company's future direction. TecAssured's new leadership team is expected to drive significant changes in the company's strategy and operations. With Autumn Dennis at the helm, the company is poised to make a lasting impact on the automotive industry and establish itself as a leader in the provision of software solutions for service contracts, warranties, and aftermarket products. TecAssured's appointment of Autumn Dennis as VP of sales signals a renewed focus on innovation and customer satisfaction. As the company looks to expand its reach and drive growth, it will be essential to maintain a strong commitment to delivering exceptional customer experiences and building strong partnerships with key stakeholders.