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Motorcycle Safety Foundation Names New Director
Apr 30, 20262 min readPowersports Business

Motorcycle Safety Foundation Names New Director

The Motorcycle Safety Foundation has appointed LaCheryl E. Jones as its new director of curriculum and training strategy, bringing a wealth of experience from federal motorcycle safety programs to the role. This appointment underscores the importance of standardizing rider education across the country. With over 13 million riders trained by MSF, the organization's impact on powersports education cannot be overstated.

LaCheryl E. Jones joins MSF from the National Highway Traffic Safety Administration , where she served as a highway safety specialist overseeing motorcycle, micromobility and bicycle safety programs. Her experience in developing data-driven rider safety initiatives will undoubtedly inform her work at MSF. Moreover, her background in quality assurance frameworks will be essential in ensuring training standards are met nationwide.

Jones' extensive experience in public service has prepared her well for this role. Prior to joining NHTSA, she held leadership positions with the Maryland Department of Transportation, overseeing driver and rider licensing and instructional services. Her ties to MSF's training programs also demonstrate a deep understanding of the organization's mission.

As director of curriculum and training strategy, Jones will oversee curriculum development and training standards across MSF's programs. This is crucial in ensuring that riders receive comprehensive education on motorcycle safety. With her background in quality assurance frameworks, she will be instrumental in maintaining high standards for training integrity.

Jones' appointment also highlights the importance of collaboration between industry stakeholders and organizations like MSF. As a liaison with industry partners, she will work to develop data-driven rider safety initiatives and expand instructor capacity nationwide. This is a significant step forward for powersports education.

The Motorcycle Safety Foundation has long been committed to improving rider education worldwide. With LaCheryl E. Jones at the helm, the organization's focus on professional development, training integrity, and standards alignment will be more crucial than ever. As she joins MSF, she brings a strong understanding of the issues shaping curriculum development today.

LaCheryl E. Jones is also a licensed motorcyclist with longstanding ties to MSF training programs. This personal connection underscores her commitment to improving motorcycle safety education. Her experience as a highway safety specialist will undoubtedly inform her work in this area.

With nearly 2,000 training sites and 7,000 certified coaches across the nation, MSF's reach is vast. LaCheryl E. Jones' appointment marks an important milestone in expanding instructor capacity nationwide. This expansion will be crucial in ensuring that more riders receive comprehensive education on motorcycle safety.

MSF, a nonprofit founded in 1973, has made significant contributions to powersports education worldwide. With LaCheryl E. Jones leading the way, the organization's commitment to improving rider education remains unwavering. As she joins MSF, she is poised to shape the future of powersports education and make a lasting impact on motorcycle safety.

EazyInWay Expert Take

LaCheryl's background in public service and quality assurance frameworks will be key to shaping the future of powersports education.

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