Get America's Youth on Two Wheels

Each May, the American Motorcyclist Association (AMA) launches its annual 'Take a Kid Dirt Biking' month nationwide. The initiative aims to inspire the next generation of riders and get America's youth on motorcycles. This year marks the fourth consecutive year the AMA has organized this event, which has grown in popularity with each passing year.

The AMA believes that 'Take a Kid Dirt Biking' month is crucial for cultivating the future of motorcycling through its nation's kids. By promoting controlled environments and riding initiatives for children, the AMA hopes to raise awareness about the benefits of youth ridership.

Joy Burgess, AMA director of marketing and communications, emphasizes the importance of this initiative. 'The future of motorcycling hinges on raising America's youth on two wheels,' she says. This statement highlights the significance of engaging with young people and encouraging them to participate in motorcycle riding.

The AMA will work closely with its racing and recreational riding organizers to promote 'Take a Kid Dirt Biking' month through social media campaigns and other marketing efforts. By leveraging these channels, the AMA aims to educate people about the benefits of youth ridership and inspire more young people to get involved.

Several prominent motorcycle brands are partnering with the AMA for this initiative, including Denago, STACYC, Yamaha, Cobra, Honda, Turn 14 Distribution, Guts Racing, ASV, Brake Free, SSR, Beta, and Baxley. These partnerships demonstrate the industry's commitment to promoting motorcycling among America's youth.

Throughout May, events promoting 'Take A Kid Dirt Biking' month will take place across the country, hosted by various organizers. However, kids do not need to attend these events to participate in the initiative. Simply getting out and riding during the month, and submitting a photo or video, can help them get involved.

Participants who submit their photos or videos will have a chance to be featured on the AMA's social media platforms, website, and in the American Motorcyclist magazine. Additionally, they'll be eligible to win a STACYC bike and other prizes.

The 'Take a Kid Dirt Biking' month campaign is an exciting opportunity for motorcycle enthusiasts to get involved and make a positive impact on the next generation of riders. By promoting controlled environments and riding initiatives for children, we can cultivate a love for motorcycling that will last a lifetime.

As the AMA continues to promote this initiative, it's clear that 'Take a Kid Dirt Biking' month is more than just an event – it's a movement. By working together, we can inspire America's youth to get on two wheels and experience the thrill of motorcycling.