Brunswick Corporation, the world's largest marine technology company, is making a significant return to the Consumer Electronics Show (CES) with its most extensive display of marine innovation to date. This year's showcase emphasizes the company's ACES strategy—Autonomous/Assisted, Connectivity, Electrification, and Shared—bringing these concepts to life as tangible commercial realities. The exhibit features the Simrad AutoCaptain autonomous boating system, showcased on two boats, including the global debut of the new Sea Ray SLX and the NAVAN C30, which is making its first appearance at CES.
Additionally, the Lund Crossover XS will highlight the latest advancements from Lowrance and Mercury Marine. One of the standout features of the exhibit is the global launch of the FLITE RACE high-performance eFoil, a collaboration between Flite and Mercury Racing, which sets a new benchmark in water sports performance. Attendees will have the opportunity to engage with AI-driven simulators that authentically replicate on-water experiences, making advanced marine technology accessible to all.
Brunswick's showcase is further enhanced by an exclusive high-horsepower outboard concept from Mercury Marine, representing the innovative future of marine propulsion. Brunswick Corporation CEO, Dave Foulkes, emphasized the importance of CES as a platform for transformative innovation, stating that the exhibit exemplifies the revolutionary impact of artificial intelligence and next-generation marine technologies.
This year's event not only highlights the technological advancements in the marine sector but also aims to empower a broader spectrum of enthusiasts to confidently embrace the water. By providing immersive, AI-powered experiences on the floor, Brunswick is effectively bringing the essence of water activities to the heart of Las Vegas, showcasing how technology can enhance recreational boating experiences. As the marine industry continues to evolve, Brunswick's commitment to innovation positions it as a leader in shaping the future of boating.