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HD Hyundai names Mike Ross as new COO

Heavy Equipment Guide (All news)·Heavy Equipment·Jan 20, 2026
HD Hyundai names Mike Ross as new COO

HD Construction Equipment Hyundai North America has announced the promotion of Michael Ross to the position of Chief Operating Officer (COO). In this new role, Ross will be responsible for overseeing the daily operations of the company, ensuring that all processes run smoothly and efficiently. His leadership will be vital as he collaborates closely with Stan Park, the president and CEO of Hyundai North America, to shape and implement the organization’s operational strategy.

Michael Ross brings a wealth of experience to his new position, having been with the company for several years. His understanding of the construction equipment market and operational dynamics will be instrumental in driving Hyundai's growth and adapting to changing industry demands. The promotion reflects the company's commitment to strong leadership and operational excellence.

As COO, Ross will focus on enhancing operational efficiency and fostering a culture of continuous improvement within the organization. This is particularly important in the competitive landscape of the construction equipment sector, where innovation and responsiveness to market trends are crucial for success.

The appointment of Ross is seen as a strategic move for Hyundai North America, especially as the company seeks to strengthen its market position and expand its product offerings. The collaboration between Ross and Park is anticipated to yield positive outcomes for the company’s operational framework and overall performance.

Industry experts note that effective leadership at the operational level can significantly influence a company's ability to adapt to market fluctuations and customer needs. With Ross at the helm of daily operations, Hyundai North America is poised to navigate the complexities of the construction equipment market more effectively.

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