National Powersport Auctions has announced the significant internal promotion of Brandon Perry to vice president of sales operations, marking a key development in the company's strategic direction. In his new role, Perry will be responsible for optimizing NPA’s front-end processes, systems, and go-to-market strategies across the organization. He will work closely with NPA leadership to ensure continued alignment, operational efficiency, and scalability as the company grows.
Perry brings a wealth of industry experience to this position, having started his career in the powersports industry at 19 and working at the dealer level in various sales roles over the years. His hands-on dealership experience provided a strong foundation and a firsthand understanding of dealer operations, challenges, and opportunities. This unique perspective will undoubtedly serve him well in his new role.
Since joining NPA in 2016, Perry has played a key role in developing and supporting the company’s inside sales team, the direct buy program, and leading efforts to restructure title departments across the organization — driving improved efficiency, consistency, and service for dealers and clients. His contributions have had a lasting impact on the company's operations and customer relationships.
Perry’s promotion is seen as a significant step forward for NPA, reinforcing its commitment to leadership that drives smarter operations and stronger partnerships throughout the powersports industry. The company’s focus on operational efficiency and scalability will be crucial in driving growth and success in this competitive market.
The appointment of Perry to this key role underscores the importance of succession planning and talent development within organizations. As the industry continues to evolve, companies like NPA must prioritize investing in their leaders to ensure they are equipped to drive strategic change and innovation.
Perry’s emphasis on creating real, lasting impact for teams, partners, and dealers highlights the need for a more human-centered approach to business operations. By prioritizing these relationships, companies can build stronger, more sustainable partnerships that drive long-term success.
As NPA looks to the future, Perry’s promotion marks an exciting new chapter in the company's history. With his unique blend of industry experience and operational expertise, he is well-positioned to drive growth and innovation across the organization.
The powersports industry is highly competitive, with companies like NPA facing intense pressure to optimize operations and deliver exceptional customer experiences. Perry’s leadership will be critical in navigating these challenges and driving success for NPA and its partners.
Ultimately, Perry's promotion serves as a testament to the company’s commitment to investing in its people and fostering a culture of innovation and collaboration. As the industry continues to evolve, companies like NPA must prioritize these values to remain competitive and drive long-term success.
The promotion of a seasoned executive like Perry highlights the importance of operational efficiency in the industry.






