The CASE Dealer Awards program recognizes the strength and commitment of its U.S. and Canadian dealer network, comprising four award categories that celebrate dealers with top honours for overall excellence, innovation, community impact, and category-leading sales performance.
This year's awards program is a testament to the dedication and hard work of CASE's dealer network, who strive to provide exceptional customer experiences and support to their communities.
The Power Abe Award, also known as the CASE Dealer of the Year Award, highlights the dealer who best exemplifies dedication to strengthening the CASE brand and achieving excellence across sales, parts, service, and CNH Capital financing offerings.
The award is named in honour of CASE's founder, whose legacy reflects resilience, customer focus and practical innovation, making it a fitting tribute to his enduring impact on the industry.
This year's Power Abe Award winner embodies the same values that have driven CASE's success for generations, demonstrating a commitment to innovation and excellence in meeting rapidly evolving market demands.
At its core, the CASE brand is rooted in building (and rebuilding) community, making this award particularly notable as it commends the dealer who best demonstrates that purpose through exceptional community impact.
ASCO Equipment was selected for its outstanding work with Unbound Now, a deserving nonprofit, and will receive a $10,000 donation to support this worthy cause.
The CASE Dealer Awards program is more than just a recognition of individual dealers' achievements; it also highlights the incredible work of entire dealer networks who work tirelessly to provide exceptional customer experiences and support to their communities.
By elevating the efforts of its dedicated dealers, the awards program reinforces the importance of collaboration, innovation, and community engagement in driving business success and making a positive impact on the world around us.
