The ultra-fast Xiaomi SU7 Ultra made headlines with its impressive performance and record-breaking lap times, generating around 3,000 sales per month. However, the car's sales have taken a drastic turn, with only 45 units sold in December.
The initial hype surrounding the SU7 Ultra was largely due to its exceptional speed and relatively affordable price point of 529,900 yuan (~75,000 USD). Despite this, early buyers were disappointed to find that their purchased cars had been stripped of nearly 650 hp due to safety regulations.
This led to a series of issues, including concerns over the car's ducted hood and front splitter design not being functional, as well as doors that failed to open properly in an accident. These problems further diminished the SU7 Ultra's initial hype.
In China, where 'new' often means 'better', the SU7 Ultra initially sold incredibly well, surpassing its target of 10,000 units. However, with fewer than 50 takers in December, it seems that the ultra-capable SU7 Ultra may not have been long for this world.
Xiaomi CEO Lei Jun has set an ambitious sales target of 550,000 units for the brand in 2026, but it remains to be seen whether this will be enough to revive the struggling model.