Brunswick Corp. has been named to Fast Company's prestigious list of the World's Most Innovative Companies of 2026 , marking a significant achievement for the company. This year's list shines a spotlight on businesses that are shaping industry and culture through their innovations, according to Brunswick Corp. The recognition is a testament to the company's relentless pursuit of progress and its 'Next Never Rests' philosophy.
The company's innovation strategy, ACES, serves as a foundational element of its technology vision, with over 100 new products introduced in 2025 across its Boat Group, Mercury Marine, Navico Group, and Flite businesses and brands. Many of these launches were aligned to the ACES strategy, which aims to drive industry transformation through autonomy, connectivity, electrification, and shared access.
One notable product launch was the Simrad AutoCaptain Autonomous Boating System, featuring full auto-docking capabilities and marking a new era of intelligent, self-guided boating. This innovation demonstrates how Brunswick's ongoing commitment to investing in new products and technology is redefining the boating experience.
At the 2026 Consumer Electronics Show, Brunswick's Sea Ray brand unveiled the new SLX 360 Outboard, powered by triple Mercury Marine V10 outboard engines and featuring Simrad AutoCaptain. This outboard boasts steering wheel-integrated controls, dual Simrad Ultrawide NSX displays, Fathom e-Power electrical power management, gyroscopic stabilization, and Lenco Pro Control auto-leveling.
The innovations showcased by Brunswick demonstrate its ability to develop seamlessly integrated end-to-end solutions, enabling the company to redefine the boating experience. This commitment to industry-leading investment in new products and technology is a key factor in driving innovation within the marine industry.
Fast Company's World's Most Innovative Companies list highlights organizations that drive progress rather than just adapt to change. The companies recognized this year are redefining leadership, pairing bold ideas with measurable impact, and turning breakthrough innovation into real-world value.
The full list of Fast Company's Most Innovative Companies honorees can be found at fastcompany.com/most-innovative-companies/list. This recognition is a significant achievement for Brunswick Corp., solidifying its position as a pioneer in the marine industry.
Brunswick Corp.'s commitment to innovation has not only transformed the boating experience but also set a new standard for industry leadership. As the company continues to push boundaries, it will be exciting to see how its innovations impact the future of the marine industry.
The recognition by Fast Company underscores Brunswick Corp.'s dedication to redefining the marine industry and delivering transformative experiences for its customers. This achievement serves as a testament to the power of innovation in driving progress and transforming industries.
Brunswick Corp.'s commitment to innovation has redefined the boating experience, but its impact goes beyond the industry itself.
