The off-road vehicle (ORV) market is set to undergo a significant transformation with the launch of a nationwide leasing program by Horsepower Financial Services and CFMOTO. This innovative partnership aims to provide customers with an alternative ownership path for side-by-sides and ATVs, while keeping dealerships at the center of the transaction.
The leasing model offered by Horsepower Financial is designed to help riders access vehicles with lower upfront costs, making it easier for them to enter the market. By doing so, the program seeks to drive showroom conversions and customer retention, ultimately benefiting dealerships that participate in the program.
According to Leanne Richards, vice president of client development at Horsepower Financial, leasing is more than just a financing innovation – it's a turning point for powersports. The company's model addresses the long-standing issue of affordability, providing riders with access to vehicles they may not have been able to afford otherwise.
The program is expected to increase approval rates among dealers, convert more traffic, and create repeat business through lease return cycles. This model is more commonly seen in the automotive sector than in powersports, highlighting the potential for leasing to become a game-changer in the industry.
Jake Mirabal, vice president of sales at CFMOTO, believes that the program aligns with growing demand for affordability and accessibility among powersports buyers. By offering leasing options, dealers can help customers access the vehicles they want while strengthening their dealership network and supporting growth.
The nationwide leasing program will be available in most states, with details varying by market. This flexibility is expected to make the program more appealing to a wider range of customers and dealerships.
As financing innovation continues to evolve across powersports, the Horsepower–CFMOTO partnership signals a broader push toward flexible ownership models. Leasing could become an increasingly important lever for dealers looking to move inventory, attract new riders, and build longer-term customer relationships in a competitive retail environment.
The introduction of leasing at scale in the ORV segment has significant implications for the industry as a whole. If widely adopted, it could lead to a shift in how powersports vehicles are sold, with affordability and monthly payment sensitivity playing an increasingly important role in buying decisions.
Ultimately, the success of this program will depend on its ability to balance customer needs with dealership requirements. By addressing these challenges head-on, Horsepower Financial and CFMOTO may be able to revolutionize the way powersports vehicles are sold and owned.
The introduction of leasing at scale in the ORV segment could represent a meaningful shift in how powersports vehicles are sold, particularly as affordability and monthly payment sensitivity continue to influence buying decisions.
