Winnebago Industries and the Minnesota Twins are celebrating their third year as official partners, unveiling a new fan-focused activation called Seen in the Wild. This campaign builds on last season's Hit It to Win It contest, shifting the focus from inside the stadium to the great outdoors across Twins Territory. The goal is to celebrate moments of adventure, exploration, and community throughout Minnesota and the Upper Midwest.
The activation centers around Twins mascot T.C. Bear, who will travel extensively in a custom-wrapped Grand Design Lineage Series VT RV, known as 'T.C.'s Bearmobile'. This purpose-built adventure van is designed for travelers who demand more from every journey. Fans can capture photos of 'T.C.'s Bearmobile' out in the wild and share them on social media using the hashtag #seeninthewildsweepstakes.
Entering the contest is easy: fans simply need to snap a photo of 'T.C.'s Bearmobile' RV at a game, while it's out on the road or at a community event, then follow and tag Winnebago Industries and the Twins on Instagram. One winner each month from June to August will receive tickets to The Dock, an exclusive 12-guest outdoor suite experience at Target Field.
The partnership between Winnebago Industries and the Minnesota Twins aims to celebrate the outdoor lifestyle with fans, whether they're cheering from the stands or from the campsite. This year's activation brings their shared passion for connection, community, and time outside to life in a fun, inclusive way.
According to Amber Holm, Winnebago Industries' chief marketing officer, 'Outdoor adventure is at the heart of our brands and our culture.' The company sees this partnership as a powerful platform to celebrate the outdoor lifestyle with fans. This activation reflects a shared belief that Twins baseball is about more than nine innings, it's about celebrating the places, people, and outdoor experiences that define Twins Territory.
Sean Moore, Minnesota Twins executive vice president, chief revenue officer, notes that 'This partnership continues to evolve in ways that authentically connect our brands, our fans, and the communities we serve.' Winnebago Industries aims to elevate every moment outdoors with Seen in the Wild. The activation is designed to bring fans closer to the brand and create a sense of community.
The sweepstakes will run from June to August, with one winner each month receiving tickets to The Dock. This exclusive 12-guest outdoor suite experience offers elevated seating inspired by Chris-Craft and Barletta boats, along with every ticket including a $30 food and beverage credit.
Winnebago Industries' presence will be prominently featured at Target Field throughout the season, in addition to the sweepstakes. The company's RVs are designed for travelers who demand more from every journey, making them a perfect fit for the activation.
The partnership between Winnebago Industries and the Minnesota Twins is a win-win for both brands. By combining social media interaction with real-world experiences, they're creating a unique engagement strategy that will resonate with fans.
This activation brings a new level of engagement to Twins fans, combining social media interaction with real-world experiences.
