The Kia Telluride, a mid-size SUV, has recently gained attention for its bold and innovative interior color options. According to Tom Kearns, the Chief Designer at Kia Design Center America, these new colors are designed to offer something different from the standard neutral cabins we've come to expect.
The 2027 model features six unique color combinations, including a partially purple option available exclusively on the Telluride Hybrid. This move is part of Kia's strategy to give the vehicle a more upmarket feel without necessarily increasing its price point.
By incorporating these bold colors, Kia aims to make the Telluride stand out in the market and appeal to customers who value luxury features. The use of synthetic materials like Syntex also adds to the innovative design, making it easy to clean and maintain.
While some may find these color options unconventional, they undoubtedly contribute to the vehicle's unique character and set it apart from its competitors. With this bold move, Kia is positioning itself as a leader in the SUV market, catering to customers who crave something more than just a standard interior design.
The question remains, however, whether these innovative colors will be popular among consumers and ultimately impact sales. As Tom Kearns notes, 'We're making it look expensive, not necessarily be expensive,' which suggests that Kia's goal is to create an impression of luxury without breaking the bank.
Only time will tell if this strategy pays off for the Korean automaker.