Ford Commits $3 Billion to Boost Truck Output After EV Delay

Ford Motor Co. is investing $3 billion to produce its profitable Super Duty F-Series pickup truck in Ontario, Canada, planning to commence operations in 2026 with a workforce of 1,800 employees. The decision to focus on the trucks comes after a shift in market demands, where the growth in electric vehicle (EV) demand slowed, prompting Ford to delay its electric SUV plans and address the increased demand for large trucks. CEO Jim Farley highlighted the significance of the Super Duty trucks for businesses and individuals globally and acknowledged the current supply constraints. Ford also indicated plans for electrified versions of the Super Duty in the future, without specifying whether they will be hybrid or fully electric, emphasizing the benefits of a hybrid for towing purposes. The move by Ford reflects the evolving landscape of the automotive industry, with ongoing challenges related to EV adoption due to pricing concerns and charging infrastructure limitations. As other manufacturers, like General Motors, reassess their EV strategies, the industry continues to navigate these complexities while striving to meet consumer demands and market dynamics.