The automotive industry has witnessed a significant shift towards customization in recent years, particularly in the powersports segment. As a result, manufacturers and dealers are now offering more extensive protection products to cater to the diverse needs of customers. Torque Group, a leading provider of Extended Service Contracts (ESC), has taken this trend into consideration by expanding its ESC coverage to include larger lift kits and oversized tires.
The company's latest updates aim to provide dealers with additional F&I opportunities while protecting modified units. By doing so, they can capture additional revenue at the point of sale and cater to the growing demand for customized powersports units.
According to Torque Group, the enhancements reflect growing demand from dealers and customers for protection products that accommodate modified units. The company's decision to expand ESC coverage is a testament to its commitment to meeting the evolving needs of the industry.
The revised definition allows coverage for vehicles with lifted body or suspension systems within specific limits, though key exclusions remain. This update enables Torque Group to better align its product offerings with the customization trends in the powersports segment.
Torque Group has also introduced new surcharge-based coverage options designed to address specific vehicle applications and performance upgrades. These additions provide dealers with more flexibility to protect modified units while capturing additional revenue at the point of sale.
The company's expanded ESC coverage comes as customization continues to play a larger role in powersports purchasing decisions, particularly in side-by-side and V-twin segments. By offering more protection options, Torque Group is helping dealers capitalize on this trend.
However, it is essential for customers to note that any modifications made after the contract is issued would result in cancellation of the agreement. This highlights the importance of carefully reviewing the terms and conditions of any ESC product before purchasing.
The introduction of new coverage options, such as the $50 snowplow coverage and $250 Screamin' Eagle coverage, demonstrates Torque Group's commitment to providing dealers with tailored solutions for specific vehicle applications.
By expanding its ESC coverage and introducing new surcharge options, Torque Group is well-positioned to capitalize on the growing demand for customized powersports units. This strategic move will enable dealers to offer more comprehensive protection products while capturing additional revenue at the point of sale.
The automotive industry's shift towards customization has created opportunities for companies like Torque Group to innovate and adapt their product offerings. As the market continues to evolve, it will be interesting to see how other manufacturers respond to this trend.
