Subaru's sales performance was marked by significant declines across most models, with only two exceptions: the BRZ and Forester. 6 percent last year, and things aren't looking up for 2026. 1 percent to 42,157 units.
3 percent increase in sales, resulting in an additional 14 coupes. 2 percent thanks to a recent redesign. However, the company's cheapest BRZ model now costs nearly $4,000 more than a Mustang.
2 percent in sales, largely due to winter storms that led to temporary dealership closures. 4 percent, with no clear explanation for the decline. 3 percent in sales to 8,283 units.
Subaru attributes this decline to the transition from a wagon to a crossover design. Despite this, dealers have thousands of 2026 models in stock or on the way, and some are offering sizable discounts. On the horizon, Subaru has several new products, including the Trailseeker and Uncharted EVs, but these will face an uphill battle given the elimination of tax credits and declining Solterra sales.
Subaru's 2026 model lineup is expected to bring a boost in sales, thanks to the recent production of the Forester Hybrid at its Indiana plant. However, this may not be enough to offset the overall decline in sales. The company will need to work hard to regain momentum and turn things around for 2026.
Subaru's struggles in the market are a clear indication that the industry is shifting towards more sustainable and environmentally-friendly vehicles, which may pose a challenge for traditional models like the Impreza. The company will need to adapt quickly to stay competitive.
