The Dyrt, an app that helps users find the best campsites, has found that people of color are discovering camping at a faster rate than the general population. According to the 2026 Camping Report Presented by Toyota Trucks, BIPOC individuals were 53% more likely to have camped for the first time in 2025 compared to the overall population.
This statistic is based on data from surveys conducted with thousands of members of The Dyrt Community, a representative sample of U.S. residents and camping property managers across all 50 states. The report highlights the growing interest in camping among underrepresented groups.
The growth of the camping community is attributed to the efforts of organizations like The Dyrt, which aims to make camping more accessible for everyone. CEO Kevin Long stated that it's encouraging to see statistics showing first-time campers from BIPOC communities are discovering camping at a faster rate.
Furthermore, experienced BIPOC campers were 10% more likely to have tried a new type of camping in 2025 compared to their non-BIPOC counterparts. This trend suggests that diverse groups are embracing the variety of camping options available.
Additionally, respondents who identified as BIPOC were 55% more likely to prefer truck camping than campers overall. The increase in truck camping among BIPOC campers is a notable trend, with a 122% rise from 2024 to 2025.
The popularity of truck camping among BIPOC campers can be attributed to the versatility and freedom it offers. Many users have praised their experiences with camper vans as well, with a 60% uptick in camper van camping among BIPOC respondents last year.
A notable example of a successful camping adventure was shared by The Dyrt camper Luis P., who described his scenic drive through Arizona and Utah as the most memorable experience of 2025. His Sequoia proved to be an excellent vehicle for off-the-beaten-path driving in Moab and the Bentonite Hills.
The growth of the camping community is also influenced by the experiences shared by users like Luis P., who have found that certain campsites offer unique opportunities for exploration. Elkmont Campground in Tennessee has been a go-to spot for many campers, including those from BIPOC communities.
However, the impact of government actions on the camping industry cannot be ignored. The 43-day government shutdown in 2025 had a disproportionate effect on campers from historically marginalized groups, with one in five BIPOC campers reporting that their 2025 camping experience was disrupted by federal government actions.
Growing interest in camping among underrepresented groups is a positive trend for the industry.
