Nissan is re-entering the off-road vehicle market with its revamped Xterra, a body-on-frame SUV that promises to deliver big tires, a muscular grille, and a rugged focus. The new design has been described as 'radical-looking' by dealers who have received a sneak peek of the future model.
With production slated for Nissan's Canton, Mississippi facility, alongside the current Pathfinder and Frontier, the Xterra will be one of five vehicles built on a new platform. This move is seen as a natural step for the automaker, given the shared production location and consolidation of platform technology within Nissan.
The revived Xterra is set to arrive at dealerships in the second half of 2028, with its target competitors being the Jeep Wrangler and Ford Bronco. Details about pricing, features, and specific off-road capabilities have yet to be revealed.
The body-on-frame four-wheel-drive segment has evolved significantly over the years, making it a natural fit for Nissan's new Xterra. With its positive legacy in the off-road community, the new model is expected to bring genuine substance to the market.
As the off-road vehicle market continues to grow, Nissan is poised to capitalize on this trend with its revamped Xterra.
The revived Xterra has all the makings of a successful off-road vehicle: a rugged design, a hybrid V-6 engine, and a body-on-frame platform. With its production location and shared technology, Nissan is well-positioned to compete in this growing market.
