Ford is taking a bold step into the electric vehicle market with its new mid-size electric pickup, set to start at around $30,000. This ambitious project marks a significant shift in the company's strategy, as CEO Jim Farley emphasizes the importance of affordable electric vehicles that deliver on design, innovation, flexibility, space, driving pleasure, and cost of ownership.
With sales expected to begin next year, Ford is pushing ahead with development, leveraging its Universal EV platform to compete with leading Chinese brands like BYD. The mid-size pickup promises a lower cost of ownership than comparable models from Tesla and Toyota, while offering more space than the popular RAV4.
By utilizing lithium iron phosphate (LFP) batteries sourced from its new battery plant, Ford aims to reduce prices and make electric vehicles more accessible to American consumers. As production begins at the Louisville Assembly Plant, Ford is committed to achieving exceptional aero efficiency in its mid-size electric pickup, with prototypes currently under development for launch in 2027.
With this significant investment, Ford is confident that its Universal EV platform will enable it to compete and win against Chinese manufacturers and other global players.
Ford's $30,000 mid-size electric pickup represents a crucial step towards making electric vehicles more affordable and accessible to American consumers, while also showcasing the company's commitment to innovation and design. By leveraging its Universal EV platform, Ford is well-positioned to compete in the rapidly evolving electric vehicle market.
