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Love's Travel Stops Focuses on Growth & Reinvestment in 2026

Love's Travel Stops Focuses on Growth & Reinvestment in 2026

Feb 5, 20262 min readRV PRO
Photo: wikimedia(CC BY-SA 4.0)by <a href="//commons.wikimedia.org/wiki/User:PetarM" title="User:PetarM">Petar Milošević</a>source

Love's Travel Stops is entering 2026 with a focus on growth and reinvestment in its nationwide network of amenities to provide an unmatched experience for travelers, professional truck drivers, RVers, EV customers and local communities. The company plans to invest $700 million in building new locations and remodeling existing ones under its Road Ahead Plan. With this initiative, more than half of Love's locations will be newly constructed or remodeled by 2035.

New this year, Love's will close locations that are being remodeled to complete construction faster while still offering amenities like fuel, restrooms and light food and drinks to customers via a mobile building. In 2026, the Road Ahead Plan includes 20 new locations and updates to 35 existing locations. The company will continue to support professional truck drivers by providing amenities and services that support them, including adding parking spaces that are free for customers and helping customers get back on the road quickly with roadside assistance and its network of truck care locations.

For RVers, Love's plans to open 23 new RV Stops, which will add 150 RV hookups to its network. The company will also begin selling RV tires and batteries for the first time this spring. Love's will continue growing its network of electric vehicle (EV) chargers and hydrogen and CNG stations through Love's Alternative Energy (LAE).

Love's Travel Stops Focuses on Growth & Reinvestment in 2026 - image 2

The company plans to deploy fast chargers at approximately 150 locations over the next several years, reinforcing its dedication to supporting the growing EV market. In addition, Love's will launch a next-level loyalty experience with an enhanced Love's Rewards program, which will now allow casual customers to start earning points per dollar spent inside the store and on gas and auto-diesel. The company also plans to expand its food offerings, including welcoming its first Whataburger in 2026, adding another iconic brand to its growing lineup of food choices.

EazyInWay Expert Take

Love's Travel Stops' focus on growth and reinvestment is a strategic move to enhance the customer experience and stay competitive in the market. By investing $700 million in new locations and remodeling existing ones, Love's will be able to provide an unmatched experience for travelers and professional truck drivers.

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Source: RV PRO

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