Genesis, the luxury vehicle brand, is set to launch a new electric vehicle (EV) platform in 2027 that will offer a unique luxury experience. As the brand continues to expand its presence in the premium segment, Genesis aims to solidify its status as a leading luxury brand.
With plans to introduce a new EV and hybrid vehicles, the brand is preparing to showcase its unique premium dynamics, separate from Hyundai and Kia. The new platform will be based on the Hyundai M3 platform for some models and a dedicated platform for others.
Although details are still scarce, Genesis has promised that the next ten years will be even bigger as it expands beyond being just another luxury brand. With ambitious plans to establish itself as a distinct luxury brand, Genesis is gearing up to take on the likes of Tesla, Lexus, and other luxury rivals.
The brand's European head, Peter Kronschnbl, explained that the new platform will offer a driving experience and luxury qualities that drivers in the premium segment are looking for. With several new vehicles expected to be launched, including the G70, G80, GV80, and G90, Genesis is poised to make a significant impact in the luxury market.
As the brand continues to grow, it's clear that Genesis is committed to establishing itself as a unique and distinct luxury brand.
The launch of a new EV platform by Genesis will be a significant milestone for the brand, allowing it to differentiate itself from other luxury brands while maintaining its premium qualities. With a focus on luxury dynamics and a unique driving experience, Genesis is well-positioned to establish itself as a leading player in the premium segment.
