As businesses prepare for the new year, refreshing retail showrooms and incorporating point-of-purchase (P.O.P.) displays can be a great way to boost sales. P.O.P. displays are any features that encourage customers to purchase items from the display or are related to it, without requiring assistance from parts associates. The idea behind these displays is simple: 'If you build it, they will come,' but with the added phrase, 'But will they buy?' In this article, we'll explore some suggestions for P.O.P. displays and their contents that might encourage customers to purchase displayed items.
Some ideas include supplier-provided displays, in-store developed displays, maintenance reminders, and suggestive selling signage like 'Customers who bought this widget also purchased this whatchamacallit.' The cost of these displays can vary, with some being free if a minimum amount is purchased. It's essential to track the P.O.P.-ularity of these displays to determine their effectiveness.
To draw attention to products, consider using minimal-cost tracking methods, such as dealership management system reports or supplier-provided P.O.P. displays. Having an effective bin location system can also help parts associates place and retrieve parts efficiently. Taking photos of displays that catch your attention can be a great way to notice features that assist in making purchasing decisions.
Providing shopping lists related to different reasons for visiting the RV business can also encourage customers to purchase items. These lists could be developed for various functions of RVs or the RV lifestyle and placed in displays or at parts associates' workstations. Effective P.O.P. displays employ sales staff assistants (SSAs) to increase gross sales without increasing personnel expenses.
Assuming the role of the customer, it's essential to see how easy it is to use P.O.P. displays and whether they make purchasing decisions easy without assistance from parts associates. With effort, positive results can be achieved, but without it, sales volume may suffer.
In conclusion, incorporating point-of-purchase displays into your retail showroom can be a great way to boost sales and encourage customers to purchase items. By exploring different display ideas, tracking their effectiveness, and employing effective strategies like SSAs, you can increase your gross sales and justify purchasing accessories that are being marketed in P.O.P. displays.
By incorporating point-of-purchase displays into your retail showroom, businesses can create an engaging customer experience that encourages purchases and boosts sales. Effective tracking of these displays is crucial to determine their effectiveness and make necessary adjustments. As a seasoned expert in the RV industry, I believe that investing time and effort into creating effective P.O.P. displays can lead to significant increases in gross sales and justifying the purchase of accessories.
