Ram has launched its revived Dakota pickup truck for the South American market, targeting countries such as Brazil with two distinctive trims, diesel power, and strong towing credentials. The new Dakota is built on a ladder-frame platform shared with other regional models like the Kaicene F70 and Changan Hunter.
Despite its similar underpinnings, the Dakota occupies a more upmarket position in South America. Two versions of the truck have been announced: the Laramie and Warlock, each offering unique design elements and features.
2-liter turbo-diesel engine with 197 hp and 332 lb-ft of torque, paired with an eight-speed automatic transmission and permanent four-wheel drive system. With a maximum towing capacity of 7,716 lbs and payload of 2,249 lbs, the Dakota is well-suited for heavy-duty applications in South America.
The cabin features advanced infotainment systems, climate control, and safety features like blind-spot monitoring and adaptive cruise control. In contrast to its US counterpart, which will launch in 2028 on a body-on-frame platform with a different engine, the South American Dakota is designed to cater to local preferences and market conditions.
As such, it's an interesting example of how Ram has adapted its product to meet regional needs.
The South American Dakota's unique design elements and features suggest that Ram has carefully considered the region's specific requirements and preferences. By offering a more upmarket position than other regional models, Ram is likely positioning the Dakota as a premium option for customers seeking a reliable and capable pickup truck.
