The 2026 Chicago Auto Show took place in January, featuring a mix of established and emerging brands. Despite its declining stature, the show still offered a glimpse into the future of the automotive industry.
Electric vehicles (EVs) played a significant role at the event, with many manufacturers showcasing their latest models. The 'Chicago Drives Electric' test drive area provided an immersive experience for attendees, highlighting the benefits of EVs.
Notable displays included the Giorgio Armani Fiat 500e, Subaru Uncharted and Trailseeker, Chevrolet Corvette CX concept EV, and Ford Mustang Mach-E Rally. ComEd's sponsorship of the event was notable for its emphasis on clean energy and sustainability.
The show also featured a range of car clubs and special guests, including Rutledge Wood and Sung Kang. However, some manufacturers seemed confused about their products' target audience, with the Honda Prelude hybrid and electric Dodge Charger being criticized as nostalgic plays.
Tesla's presence at the event was notable for its marketing efforts, which appeared to be shifting towards EVs. The show also highlighted the growing interest in EVs among mainstream brands, with many attendees expressing curiosity about the technology.
The 2026 Chicago Auto Show demonstrated the importance of electric vehicles in shaping the future of the automotive industry. As manufacturers continue to invest in EV technology, it's clear that the industry is moving towards a more sustainable and environmentally friendly direction.
